Search Results

31 - 40 of 41 items :

  • "place marketing" x
Clear All
The Influence of The „KOMISARZ Alex“ TV Series on The Development of Łódź (Poland) in The Eyes of City Inhabitants

Economic Geography, Vol. 9, No. 2, p. 191–206. HEŘMANOVÁ, E., CHROMÝ, P., MARADA, M., KUČEROVÁ, S., KUČERA, Z. (2009): Kulturní regiony a geografie kultury. Kulturní reálie a kultura v regionech Česka, ASPI Wolters Kluwer, Praha. 348 pp. HOSPERS, G. J. (2004): Place marketing in Europe: The branding of the Oresund region. Intereconomics, Vol. 39, No. 5, p. 271–279. HUDSON, S. (2011): Working together to leverage film tourism: collaboration between the film and tourism industries. Worldwide Hospitality and Tourism Themes, Vol. 3, No. 2, p. 165–172. IORDANOVA, D

Open access
Perception of the role of culture in the development of small cities by local governments in the context of strategic documents – a case study of Poland

-2020 (Development Strategy for the Municipality of Płońsk for the Years 2015-2020 - in Polish). Warszawa: Europejski Instytut Marketingu Miejsc: BEST PLACE (Warsaw: European Place Marketing Institute: BEST PLACE - in Polish). Available at: (DoA: 16.06.2017). Strategia rozwoju gminy Nowa Sól - miasto na lata 2012-2022 (Development Strategy for the Municipality of Nowa Sól for the Years 2012-2022 - in Polish). Poznań: Lider Projekt Sp. z o.o. Available at: http

Open access
Reframing place-based economic development in South Africa: the example of local economic development

Binns, T., 2002a: Decline and Response in South Africa’s Free State Goldfields: Local Economic Development in Matjhabeng. In: Third World Planning Review, Vol. 24, pp. 249-269. Nel E. and Binns, T., 2002b: Place Marketing, Tourism Promotion and Community-based Local Economic Development in Post-apartheid South Africa: The Case of Still Bay - the “Bay of Sleeping Beauty”. In: Urban Affairs Review, Vol. 32, pp. 184-208. Nel, E. and Binns, T, 2003: Putting ’Developmental Local Government’ into Practice: The Experience of South Africa

Open access
Exploring Links Between Engaging Customers in Value Co-Creation and Product Innovativeness

from the economist intelligence unit sponsored by Adobe Systems , available at: (6.10.2016). Warnaby, G. (2009), Towards a service-dominant place marketing logic, Marketing Theory , Vol. 9, No. 4, pp. 403–423. Woodall, T. (2003), Conceptualising ‘value for the customer’: an attributional, structural and dispositional analysis, Academy of Marketing Science Review , Vol. 12, No. 5, pp. 1–42. Yi, Y., Gong, T. (2013), Customer value co-creation behavior: scale development and validation, Journal of

Open access
Status Quo and Potential of Remigration Among Transylvanian Saxons to Rural Romania

und Landeskunde 87(4), 419-440. [45] Ni Laoire, C. & Stockdale, A. (2016). Migration and the Life Course in Rural Settings. In Shucksmith, M. & Brown, D., eds., Routledge International Handbook of Rural studies (pp. 36-49). London: Routledge. [46] Niedomysl, T. (2004). Evaluating the effect of place-marketing campaigns on interregional migration in Sweden. Environment and Planning A 36(11), 1991-2009. DOI: 10.1068/a36210. [47] Phillips, M. (2005). Differential productions of rural gentrification: illustrations from

Open access
Rural Tourism As Promoter Of Rural Development – Prospects And Limitations: Case Study Findings From A Pilot Projectpromoting Village Tourism

(pp. 93-106), Firenze University Press. [3] Benthien, B. (1995). Touristische Entwicklungsmöglichkeiten der neuen Bundesländer. In: Moll, P., Ed., Umweltschonender Tourismus - Eine Entwicklungsperspektive für den ländlichen Raum (pp. 150-115). Bonn: Kuron. [4] Blackstock, K. (2005). A critical look at community based tourism. Community Development Journal, 40(1), 39-49. DOI: 10.1093/cdj/bsi005. [5] Borg van der, J. (2008). Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional

Open access
Exploring the Development Strategies of Rural Small, Medium and Micro Enterprises

Social Sciences , 5 (10), 205–215, . Kotler, P. and Gertner, J. (2002). Country as brand, product and beyond: A place marketing and brand management perspective. Brand Management , 9 (4), 249–261, . Lazányi, K. (2014). Entrepreneurs of the future. Serbian Journal of Management , 9 (2), 149–158, . Leitner, K. (2014). Strategy formation in the innovation and market domain: emergent or deliberate? Journal of Strategy and

Open access
”Katowice effect”? Regeneration of the site of the former Katowice coal mine through prestige cultural projects

remarkable consensus about the usefulness of flagships among public and private actors involved in the process of urban regeneration. Flagship projects are perceived as visible symbols of urban renewal, powerful place-marketing tools and catalysts of regeneration ( Bianchini et al., 1992 ). There was a widely accepted view that ‘a city without a flagship did not have a regeneration strategy’ ( O’Toole & Usher 1992 : 221). The supporters of flagship projects, and in particular the so-called ‘prestigious flagship projects’ P. Loftman and B. Nevin (1995 : 300) define a

Open access
Brand management and internationalization: A case study in the sports equipment industry

brand equity New York, NY: Pearson. Keller K. 1998 Strategic brand management: Building, measuring and managing brand equity New York, NY Pearson Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. The Journal of Brand Management 9(4), 249–261. 10.1057/ Kotler P. & Gertner D. 2002 Country as brand, product, and beyond: A place marketing and brand management perspective The Journal of Brand Management 9 4 249 – 261 Lindon, D., Lendrevie, J

Open access
in Tékhne
Problematisations of Progress and Diversity in Visionary Planning
The case of post-industrial Malmö

with the transition to the new post-industrial information and knowledge economy. Throughout the early 2000s Malmö, in parallel with other cities, sought to reinvent itself using tools such as place marketing, water front development and investments in tourism and the events industry ( Dannestam 2011 ). The aim was, as in many other cities, to attract investments and new inhabitants to the city. As we know from the literature on urban renewal many of these former industrial cities are characterised by growing inequalities (cf. Schiller and Çağlar 2011 ; Fainstein

Open access