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Daniela Mihaela Neamţu, Cristian-Valentin Hapenciuc and Ruxandra Bejinaru
The economic progress of the last century has made the world seem smaller, has shortened distances and provided an increase in the efficiency with which the ‘time’ resource is used. Currently, due to technological advancement, change and diversification of the means of communication, we can get in touch or chat with another person in every corner of the world, no matter how far. Moreover, technology imports raise standards of living and bring improvements to the service sector. The digital revolution is not only present, but it is increasing every day. Knowledge fundamentally transforms every sector of our economy - from health up to transport and energy and beyond. The scope, magnitude and omnipresence of these disruptive innovations are truly unprecedented. The objective of our work is to present the theoretical approaches regarding the information society and its quantification in Romania and in the European context on the basis of specific indicators. By analyzing these indicators, we try to demonstrate the position of our country at world level in terms of ICT. In order to analyze comparatively the situation of ICT and their impact on the business sector, two major indicators for this field were analyzed - the State ICT Development Index (IDI) and the DESI Index.
One can find at the level of the specialized literature a heated debate on the metaphor that defines the status of the international economy and human society. Some analysts argue that the Third Industrial Revolution is currently undergoing an advanced stage, while others claim that due to the speed, scale and impact of the transformations that have taken place, the fourth industrial revolution has already begun. This paper analyzes how the artificial intelligence, personalized medicine, virtual reality or the internet of things are a few motors that fueled the advance to the Fourth Industrial Revolution and their impact on cognitive competencies, skills and abilities to guarantee tertiary education programs. The main analytical hypothesis is that technology is the one that encourages humanity to accelerate and focus on changes in other areas, especially that the risk of increasing gap between technological advance and in areas such education appears. The paper examines the concrete way in which transformations that follow a symbiosis of man with technology contribute to the configuration of a new paradigm to which the educational environment has to face with. The paper aims also to highlight the main challenges of the educational environment in relation to the fourth industrial revolution, and what are the necessary transformation for a good correlation of the human capital with technological progress. Emphasis is on new sets of skills, creativity, innovation, so that new business models can be developed and applied in a changing environment.
For the last couple of decades, the social and economic dynamics of our society have evolved in an exponential rhythm creating innovation and new opportunities which contribute to social welfare and comfort. Unfortunately, this continued progress, especially in the field of digitalisation, is also accompanied by challenges. One of these refers to cybersecurity and the uncontrolled spreading of fake content. The emergence of the Internet, alongside the development of new communication instruments and platforms, has determined major changes in the way people interact with each other. Moreover, the structure of the online environment facilitates the spreading of unverified or false content. Even specialized fields like the wood industry, the banking sector, the pharmaceutical industry or the energy field can become targets of misinformation campaigns, implemented in the online environment. Furthermore, in a context in which, in recent years, major political, economic and social events have been negatively influenced by the dissemination of fake news, the combat of this phenomenon has become a priority on the European Agenda. This fact is being reinforced by the growing number of scientific articles and researches that address this issue, but also by the budget of almost 5 million euro allocated in 2018 by the European Union for the combat of misinformation and false news. In this regard, it is important to better understand the factors that determine the appearance and spreading of fake news. By analysing the roots, the main sources and the patterns of fake news, we will be able to elaborate efficient tools in order to fight against the spreading of this phenomenon. The objective of this study is to analyse if the educational level of online users is one of the factors which directly influences the acceptance and the spreading of fake news, especially when dealing with specialized content such as information regarding the Romanian energy field.
The international economic environment is witnessing a series of radical transformations, particularly in the marketing field. The liberalization of markets and the international marketplace integration have led to qualitative developments of the economic entities at various levels especially from the technological point of view. These transformations have affected most of the modern world, and Algeria is no exception to that phenomenon. Its economy is witnessing several modifications in order to move towards a modern market economy compliant with the current definition of freedom of exchange. This is the goal that Algeria seeks to reach by adhering to the World Trade Organization, whose rules are based on concept of free market, lawful competition as well as the lifting of major customs barriers. Companies have to exploit all the possibilities and strategies to improve their productivity, management and overall workflow in order to rise above the challenge and succeed in establishing themselves strongly in such a market. In this instance, the supply chain becomes the main symbol of the link between production sites and consumption locations thus making supply chain management one of the most progressive forms of dynamic and integrated management and is considered a main driver of competitive. In this paper, we attempt to prove the importance of the aforementioned concept of supply chain management under the form of a case study that assess the competitiveness of the AURAS mills in Algeria to determine the various elements that are the main contributors to the improvement of the overall position of the company on the market as well as the drivers behind the continuous progress and innovation in management of the dynamic components of the company. We expect to prove that a shift in the structure of the company towards the creation of an autonomous supply chain department will improve the competitiveness of AURAS mills as well as provide a clear development and amelioration path for the overall functioning of the company.
Ramona-Alexandra Neghină, Valentin-Andrei Mănescu, Mihaela-Rodica Ganciu, Dragoș-Georgian Ilie and Gheorghe Militaru
In a globalized economy, marketing performance is needed in order to be competitive and also for being successful on the market. Currently entrepreneurs have access to a big variety of tools and also the increase of networking platforms can help ecommerce entrepreneurs to gather a lot of useful information and know-how for improving their businesses. Our main objective is to identify which are the most important needs of ecommerce entrepreneurs in order to communicate with other business owners activating in the ecommerce industry. The secondary objective is to identify what features an online networking platform should have, so it can become an important tool for growing the marketing performance of each member using the networking platform. The research was made using a focus group composed of 15 participants. All participants are business owners who manage at least one online store, selling goods in the local or international market for at least 3 years. The results of the qualitative research made, were that entrepreneurs who are trying to establish a new business partnership, use classical forms of communication, such as email, phone calls, meetings but they believe that online communication would be beneficial for their business because it can be less time consuming and more efficient for finding new business partners or relevant know-how. We discovered that entrepreneurs wish to learn from the practical experience of other business owners to improve the marketing performance through innovation and creativity. The research conducted has identified the key elements of a business networking platform for entrepreneurs. The main elements required include privacy, security, sharing relevant know-how and elements that can create an efficient collaborative environment. We also discovered that local entrepreneurs do not use or know a business networking platform that meets their demands and expectations for sustaining an effective business development.
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