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Do Campaigns Really Change Behavior?
New Understanding of the Behavioral Effects of Advertising, Political Campaigns and Health Communication Campaigns

Health Communication. Evidence for Behavior Change. Mahwah, New Jersey: Lawrence Erlbaum Associates, pp. 1-22. Iyengar, S. & Simon, A.F. (2000) “New Perspectives and Evidence on Political Communication and Campaign Effects.” Annual Review of Psychology (51), pp. 149-169. Jeffres, L.W. (1997) Mass Media Effects. Second Edition. Prospect Heights, Illinois: Waveland Press. Jones, J.P. (1995) “Single-source Research Begins to Fulfill its promise.” Journal of Advertising Research 35(May/June), pp. 9-16. Jones

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(Do Not) Track Me Sometimes: Users’ Contextual Preferences for Web Tracking

References [1] Adblock plus. [2] Blur. [3] Ghostery. [4] Open directory project. Accessed: Nov, 2014. [5] W3C Do Not Track Standard. [6] Acceptable ads., 2015. [7] AAAA, ANA, BBB, DNA, and IAB. Self-regulatory principles for online behavioral advertising. Digital

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Impact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratification Perspective

sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230. Doi: 10.1111/j.1083-6101.2007.00393.x Briggs, R., & Hollis, N. (1997). Advertising on the web: Is there response before click-through? Journal of Advertising Research, 37(2), 33- 45. Buami, E. K. (2014). Social networking site as platform for advertisement: Does it really work? International Journal of ICT and Management, 2(1), 40-47. Burgess, D. (2015). Online banner adverts: More than the final click. Journal of

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Factors Influencing Customers’ Attitude Towards SMS Advertisement: Evidence from Mauritius

7. Reference Ahmad, N. S. A. (2013), “Assessing the unidimensionality, reliability, validity and fitness of influential factors of 8th grades student’s Mathematics achievement in Malaysia”, International Journal of Advanced Research , Vol 1, Iss 2, pp. 1-7. Aitken, R., Gray, B. and Lawson, R. (2008) “Advertising effectiveness from a consumer perspective”, International Journal of Advertising , Vol.27, Iss.2, pp279-297 Ajzen, I. (1991), “The theory of planned behavior”, Organizational Behavior and Human Decision Processes , Vol. 50, Iss.2, pp

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A Qualitative Research Regarding the Online Advertising Formats Used by Romanian Companies

Erlbaum Associates, Inc. 20. Nursel, Y., & Utku, K., (2010). What is search engine optimization: SEO?, Procedia Social and Behavioral Sciences, 9, 487-493. 21. Pantea, C., & Pop, N.Al., (2010). Email marketing campaigns: the easiest path from organizations to consumers - an exploratory assessment, The Annals of the University of Oradea, Economic Sciences Fascicle - TOM XIX, 737-742, ISSN 1582-5450. 22. Pantea, C., & Veghes, C., (2009). The development of online advertising on the Romanian Market: from conceptual basics to

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Moral character effects in endorser perception

References Ahluwalia, R., Burnkrant, R.E. and Unnava, H.R. (2000), “Consumer response to negative publicity: The moderating role of commitment”, Journal of Marketing Research , Vol. 37, No. 2, pp. 203-214. Amos, C., Holmes, G. and Strutton, D. (2008), “Exploring the relationship between celebrity endorser effects and advertising effectiveness”, International Journal of Advertising , Vol. 27, No. 2, pp. 209–234. Bartz, S., Molchanov, A. and Stork, P.A. (2013), “When a celebrity endorser is disgraced: A twenty-five-year event study”, Marketing

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QR Code Based Marketing in India and Japan

(1), 69-102. DOI: 10.1108/09564231011025128. Mojsa, M., & Rettie, R. (2003). Attitudes to Internet Ad-vertising: A Cross-cultural Comparison. In Kingston Business School Paper Series. Retrieved October 15, 2012, from Mooij, M. (2011). Consumer behavior and culture: Conse-quences for global marketing and advertising. Thousand Oaks, CA: SAGE Publications. Okazaki, S., Li, H., & Hirose, M. (2012). Benchmarking the use of QR code in mobile promotion. Journal of Advertising Research, 52(1), 102-117. DOI: 10

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Marketing Sports Products on Facebook: The Effect of Social Influence

-230. Burnkrant, R.E., & Cousineau, A. (1975). Informational and normative social influence in buyer behavior. Journal of Consumer Research, 206-215. Cha, J. (2009). Shopping on social networking Web sites: Attitudes toward real versus virtual items. Journal of Interactive Advertising, 10(1), 77-93. Cohen, J. (1988). Statistical power analysis for the behavioral sciences: Lawrence Erlbaum. Coyle, J.R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of

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The Effect of Socialization and Maven Characteristics on Viral Advertising

-362. Brown, S. P., & Stayman, D. M. (1992). Antecedents and consequences of attitude toward the ad: a meta-analysis. Journal of Consumer Research, 19 (1), 34-51. Chamlee-Wright, E., & Myers, J. A. (2008). Discovery and social learning in non-priced environments: An Austrian view of Social Network Theory. Review of Austrian Economics , 21 , 151-66. Chiu, H.-C., Hsieh, Y.-C., Kao, Y.-H., & Lee, M. (2007). The determinants of email receivers’ disseminating behaviors on the Internet. Journal of Advertising Research, 47 (4), 524-534. Cho, S., Huh, J

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Culture-Laden Imports: International Market Entry and Cultural Taboos

political preferences from the 1970 s to 2010, Politics and Society , 42 (2), pp. 166–193. Fahy, J., Smart, D., Pride, W., Ferrell, O. C. (1995), Advertising Sensitive Products, International Journal of Advertising , 14 (3), pp. 231–243. Hofstede, G. (1980), Culture’s Consequences: International Differences in Work Related Values , Sage, Beverly Hills, CA. Hofstede, G. (2001), Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Cultures , Sage, Thousand Oaks, CA. Johanson, J., Vahlne, J. E. (1977), The

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