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Lucyna Witek

References BARBER, N.A. – BISHOP, M. – GRUEN, T. 2014. Who pays more (or less) for pro-environmental consumer goods? Using the auction method to assess actual willingness-to-pay. In Journal of Environmental Psychology, 2014, no. 40, pp. 218–227. BARTELS, J. – HOOGENDAM, K. 2011. The role of social identity and attitudes toward sustainability brands in buying behaviours for organic products. In Journal of Brand Management, vol. 18, 2011, no. 9, pp.697–708. BEZAWADA, R. – PAUWELS, K. 2013. What Is Special About Marketing Organic Products? How

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Adawan Permpanich, Vithaya Kulsomboon and Kamol Udol

QALY and 256,199 THB per LYG ( Table 3 ). ICER/QALY and ICER/LYG reduced when the patients had MI at the older age, indicating that the addition of n-3 PUFAs is more cost-effective in elderly patients than in younger patients ( Figure 3 ). The probability of cost-effectiveness at different levels of willingness-to-pay in different ages of the patients is shown in Figure 4 . Figure 3 Incremental effectiveness of n-3 PUFAs supplementation at different ages of post-MI patients Figure 4 Cost-effectiveness acceptability curve of n-3 PUFAs

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Julia Roll and Sven-Ove Horst

’. - European Journal of Marketing 46, 5, 733-753. Föhl, Patrick S.; Lutz, Markus 2011. ‘Publikumsforschung in öffentlichen Theatern und Opern. Nutzen, Bestandsaufnahme und Ausblick’. - Patrick Glogner-Pilz, Patrick S. Föhl (eds.), Das Kulturpublikum. Fragestellungen und Befunde der empirischen Forschung. Wiesbaden: VS Verlag für Sozialwissenschaften, 53-125. Gensler, Sonja; Hinz, Oliver; Skiera, Bernd; Theysohn, Sven 2012. ‘Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually

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Bach Xuan Tran, Quyen Le Thi Nguyen, Vuong Minh Nong, Rachel Marie Maher, Anh Tuan Nguyen, Huyen Anh Nguyen, Cuong Tat Nguyen, Huyen Phuc Do, Hoa Lai Thi and Huong Thi Le

. (2007). Alumni survey of Masters of Public Health (MPH) training at the Hanoi School of Public Health. In Hum Resour Health, 5, (p. 24). 13. Luu, N.H.; Nguyen, L.V.; van der Wilt, G.J.; Broerse, J.; Ruitenberg, E.J.; Wright, E.P. (2009). Motivation of university and non-university stakeholders to change medical education in Vietnam. In BMC Med Educ, 9, (p. 49). 14. Mackey, K.R.; Freyberg, D.L. (2010). The Effect of Social Presence on Affective and Cognitive Learning in an International Engineering Course Taught via Distance Learning. In

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Przemysław Sawicki and Michał Białek

Społeczna, 2, 2-5. Dehaene, S., Bossini, S., & Giraux, P. (1993). The mental representation of parity and number magnitude. Journal of Experimental Psychology: General, 122(3), 371. Dinner, I., Johnson, E.J., Goldstein, D.G., & Liu, K. (2011). Partitioning default effects: why people choose not to choose. Journal of Experimental Psychology: Applied, 17(4), 332. Franco-Watkins, A.M., Mattson, R.E., & Jackson, M.D. (2016). Now or later? Attentional processing and intertemporal choice. Journal of Behavioral Decision Making, 29

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Przemysław Konieczka and Adam Szyszka

Finance: Vol. 2, Oxford, UK: North Holland Fuller K.P., Goldstein, M. (2011), Do dividends matter more in declining markets, Journal of Corporate Finance, No. 17, pp. 457-473 Fama E., French K. (2001), Disappearing Dividends: Changing Firm Characteristics or Lower Propensity to Pay? Journal of Financial Economics, No. 60, pp. 3-43 Julio B., Ikenberry L. (2004), Reappearing dividends, Journal of Applied Corporate Finance, No. 16, pp. 89-100 Hansen L.P., Heaton J.C., Li N. (2005), Intangible risk, in: Corrado C., Haltiwanger J., Sichel D. (eds.), Measuring Capital in

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Simona Miškolci

), Valuing Environmental Goods: An Assessment of the Contingent Valuation Method. Rowman & Allanheld, Totowa. Kallas , Z. - Gómez-Limón, A. - Hulé, J. B. 2007. Decomposing the Value of Agricultural Multifunctionality: Combining Contingent Valuation and the Analytical Hierarchy Process. In: Journal of Agricultural Economics, vol. 58, 2008, no. 2, p. 218-241. Kriströmm, B. 1995. A Non-parametric Approach to the Estimation of Welfare Measures in Discrete Responses Valuation Studies. In: Land Economics, vol. 66, 1995, no. 2, p. 135

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Imola Szabó, József Lehota and Róbert Magda


This study examines opportunities and hindering factors of box schemes as they have been operating for many years in Hungary, but there are several facts which make it hard for box schemes to become parts of the daily routine in the lives of Hungarian consumers. The first fact is price sensitiveness and willingness to pay price premium for environmentally friendly products, including fresh fruits and vegetables. The second fact is the lack of many products in supplies of box schemes, because fruits and vegetables are seasonal products, but this reason is not always acceptable for customers. The third fact is time wasting, which is a really hindering factor. Finally, interpretation of sustainability is the most important in the eyes of consumers. Our goal is to show how the relation between factors leads to opportunity of growth.

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Peter Štefaňák

Sustainability as a Tool for Increasing Competitiveness

One of the main aims of companies is to reach quality of products and services. In particular, good quality of services is a highly rated factor so the price often stands behind. Nevertheless, many companies focus on the quality as the customer is willing to pay for it. The company is more competitive; however, they must strive to achieve continual improvements. Accepting the principles of sustainable development is one of the instruments or strategies to reach competitive growth. Currently this notion is being profaned and often considered only as a simple phrase, but many companies from different spheres, such as tourism, electrical engineering, retail, civil engineering, etc., show its real benefits. Companies create strategies of sustainable development following company competitiveness.

Open access

Ty Henderson and Neeraj Arora

product type and donation magnitude on willingness to pay more for a charity-linked brand,” Journal of Consumer Psychology, 8 (3), pp. 215 - 241.