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Exploring Links Between Cooperation, Internationalization and Proftability: A Study of Polish Manufacturing Companies

, International Marketing Review, Vol. 5, Summer, pp. 52-60 Field A. (2009), Discovering Statistics Using SPSS: Tird Edition, SAGE Publications Fink M., Kraus S., (2007), Mutual trust as a key to internationalization of SMEs, Management Research News, Vol. 30 Issue 9, pp. 674 - 688 Freeman S., Cavusgil S.T. (2007), Toward a Typology of Commitment States Among Managers of Born-Global Firms: A Study of Accelerated Internationalization, Journal of International Marketing, vol. 15, nr 4, pp. 1-40 Gerpott T., Jakopin N. (2007), Firm and target country characteristics as

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Pedagogical Innovation of French-Language Teaching as a Tool for Educating Managers in the Context of Internationalization

References British Council (2012) . The Shape of Things to Come: Higher Education Global Trends and Emerging Opportunities to 2020, Going Global 2012 . https://www.britishcouncil . org/sites/default/files/the_shape_of_things_to_come_-_higher_education_global_trends_and_emerging_opportunities_to_2020.pdf. Access: 12 December 2015. Charles, N., & Delpech, Q. (2015) . Investir dans l’internationalisation de l’enseignement supérieur . http://www.letudiant.fr/static/uploads/mediatheque/EDU_EDU/0/7/358607-fs-rapport-2015-internationalisation

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Comparison of factors influencing the Internationalisation Process in France and Poland

Abstract

The aim of this article is to reveal crucial factors (political, administrative and financial) that influence the attitudes of local governments in the internationalisation process. The paper’s conclusions are based on a study referring to various types of analyses, both quantitative and qualitative, of official documents, databases as well as in-depth interviews. The study was conducted in Lublin, Poland and Nancy in France.

The research shows that the local governments’ attitudes towards international cooperation depend greatly on political factors. In both cases (Lublin and Nancy), despite the differences in political and administrative systems; the nature, activity and range of the existing cooperation is governed much more by the mayor’s ability, his/her individual attitude and approach than by the city’s councillors.

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English Medium-Instruction as a Way to Internationalization of Higher Education in Kazakhstan: An Opinion Survey in the Innovative University of Eurasia

%20-%20Cover%20option_3%20FINAL_Web.pdf . Accessed 12 April 2014. Doiz, Aintzane, et al. “Internationalization, Multilingualism and English-Medium Instruction.” World Englishes , vol. 30, no. 3, 2011, pp. 345-59. Doiz, Aintzane, et al., editors. English-Medium Instruction at Universities. Global Challenges . Multilingual Matters, 2013. Graddol, David. English Next. Why Global English May Mean the End of ‘English as a Foreign Language. The British Council, 2006, www.britishcouncil.org/learning-research-english-next.pdf3 . Accessed 13 January

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The marketing-sales organizations as the way of internationalizing of the small and medium enterprises

Summary

The internationalization is becoming a part of company’s strategy, requiring some effort for getting its success. The present article is aimed at showing that joining the sale group is one of many ways of internationalizing activity for small and medium enterprises. The article presents the roles of sales group activity, its typical structure and opportunities and threats for its functioning. Based on collected data it was pointed, that companies, especially SME should analyze perspective for joining the sale group in their supply chain or seek for other forms of cooperation supporting their foreign market entry. Cooperation allows in relatively short time to achieve first results. Resignation of cooperation should be a conscious decision of management. Such decision, as every one, can bring expected benefits or be difficult to reconstruct it in the future.

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Internationalization of Universities and Teacher Preparation for the 21st Century

). Tools for measuring global competence in future teachers . Retrieved from http://goo.gl/cBkOQJ Kasáčová, B. (2005). Reflexívna výučba a reflexia v učiteľskej príprave . Banská Bystrica : PF UMB. Knight, J. (2003). Internationalization of Higher Education. Practices and Prioritie s: 2003 IAU Survey Report. Retrieved from http://goo.gl/Bw9kaL Koťa, J. (2007). Učitelství jako povolání. In Vališová, A. & Kasíková, H. a kol.: Pedagogika pro učitele. Praha: Grada, 15-26. Kurincová, V. (2010). Katedra pedagogiky PF UKF v Nitre v

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Marketing Management: Realities and Requirements in the Context of Business Globalization and Internationalization of Companies

Abstract

Romanian organizations must open their doors to the outside, and for that managers must perceive and interpret all incoming signals to withstand competitive pressure to attract and retain customers, to be competent, to achieve maximum efficiency in their business processes.

The purpose of the selective scientific research aims the knowledge of certain issues within the organization, such as: current state of marketing management and customer orientation; specific business marketing management in conditions of business globalization and internationalization of companies; specific customer orientation;

Depending on the objectives pursued, the investigation carried out included two successive researches: an exploratory qualitative research and a descriptive quantitative research. The general conclusion about the state of knowledge on marketing management in the context of business globalization and internationalization of companies is that the majority of respondents are aware of the importance of marketing management to support them when they face the daunting penetration option of global markets;

“Take Home Messages”: The research has shown that the most important measure that organizations are considering in order to improve marketing management and make the organization’s management efficient is to increase the place and role of marketing management in the overall management of the organization.

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Tourism as a Support in the Compiling of Data for SMES in the Process of Internationalization

, C. 2005. “Entrepreneurs’ relationships for internationalization: function, origins and strategies”. International Business Review 14: 187-207. Jain, S.C. (2002). Marketing internacional. Ed. Thomson: Mexico. Janssen, L., Fransen, M., Wulff, R., and Van Reijmersdal, E.A. 2016. “Brand placement disclosure effects on persuasion: The moderating role of consumer self-control”. Journal of Consumer Behaviour 15: 503-515. Johanson, J., and Mattsson, LG. 1988. “Internationalisation in industrial systems - A network approach

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The Internationalisation of Marketing in the Education and Research Sector

Summary

A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing strategies using effective marketing tools. The aim of the article is to indicate the possibility of using the knowledge of international marketing to increase the efficiency of the entities of the Polish sector of education and research. Particular attention was paid to the intercultural nature of the international marketing, especially in relation to the system to communicate with foreign customers in the Internet space. The article uses the following sources of information: official statistics, research reports, professional periodicals, case studies.

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Structure of foreign investment in the industry of Poland at the beginning of the second decade of the 21st century

Jarosław S.A. (Effect of foreign investment on changes in the operation of the Glass Works Jarosław S.A. - in Polish). In: Rocznik Naukowo- Dydaktyczny AP w Krakowie, Z. 209, Prace Geograficzne , XVIII, Kraków, pp. 63-72. Rogacki H., 1988: Czynniki koncentracji przemysłu w Polsce (Factors of the concentration of industry in Poland - in Polish), Poznań: Wydawnictwo Naukowe UAM, Seria Geografia, Nr 41. Rymarczyk, J., 2004: Internacjonalizacja i globalizacja przedsiębiorstw (Internationalization and globalization of enterprises - in Polish

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