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The aim of this article is to reveal crucial factors (political, administrative and financial) that influence the attitudes of local governments in the internationalisation process. The paper’s conclusions are based on a study referring to various types of analyses, both quantitative and qualitative, of official documents, databases as well as in-depth interviews. The study was conducted in Lublin, Poland and Nancy in France.
The research shows that the local governments’ attitudes towards international cooperation depend greatly on political factors. In both cases (Lublin and Nancy), despite the differences in political and administrative systems; the nature, activity and range of the existing cooperation is governed much more by the mayor’s ability, his/her individual attitude and approach than by the city’s councillors.
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The internationalization is becoming a part of company’s strategy, requiring some effort for getting its success. The present article is aimed at showing that joining the sale group is one of many ways of internationalizing activity for small and medium enterprises. The article presents the roles of sales group activity, its typical structure and opportunities and threats for its functioning. Based on collected data it was pointed, that companies, especially SME should analyze perspective for joining the sale group in their supply chain or seek for other forms of cooperation supporting their foreign market entry. Cooperation allows in relatively short time to achieve first results. Resignation of cooperation should be a conscious decision of management. Such decision, as every one, can bring expected benefits or be difficult to reconstruct it in the future.
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Romanian organizations must open their doors to the outside, and for that managers must perceive and interpret all incoming signals to withstand competitive pressure to attract and retain customers, to be competent, to achieve maximum efficiency in their business processes.
The purpose of the selective scientific research aims the knowledge of certain issues within the organization, such as: current state of marketing management and customer orientation; specific business marketing management in conditions of business globalization and internationalization of companies; specific customer orientation;
Depending on the objectives pursued, the investigation carried out included two successive researches: an exploratory qualitative research and a descriptive quantitative research. The general conclusion about the state of knowledge on marketing management in the context of business globalization and internationalization of companies is that the majority of respondents are aware of the importance of marketing management to support them when they face the daunting penetration option of global markets;
“Take Home Messages”: The research has shown that the most important measure that organizations are considering in order to improve marketing management and make the organization’s management efficient is to increase the place and role of marketing management in the overall management of the organization.
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