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Marc Fischer, Sönke Albers, Nils Wagner and Monika Frie

References Albers, Sönke, Murali K. Mantrala, and Srihari Sridhar (2010), “Personal Selling Elasticities: A Meta-Analysis”, Journal of Marketing Research, 47 (5), 840-853. Fischer, Marc, Peter S. H. Leeflang, and Peter C. Verhoef (2010), “Drivers of Peak Sales for Pharmaceutical Brands”, Quantitative Marketing and Economics, 8 (4), 429-460. Hanssens, Dominique M., Leonard J. Parsons, and Randall L. Schultz (2001), Market Response Models: Econometric and Time Series Analysis. 2nd ed., Boston et al.: Kluwer

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Senthil Nathan Chockalingam and Densingh Joshua Isreal

References Prothero, A. (1990), “Green Consumerism and the Societal Marketing Concept: Marketing Strategies for the 1990’s”, Journal of Marketing Management , Vol. 6, No. 2, pp. 87-103. Todd, A.M. (2004), ”The Aesthetic turn in green marketing”, Ethics and the Environment Fall, Vol. 9, No. 2, pp. 86-102. Mayank, B. and Amit, J. (2013), ”Green marketing - A Study of consumer preferences and perceptions in India”, Electronic Green Journal , Vol. 1, No. 36, pp. 1-19. Census India (2011) available at http

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Aneta Olejniczak and Darko Tomorad

References 1. Budzyński, W. (2008). Public relations - strategia i nowe techniki kreowania wizerunku. Warszawa: Wydawnictwo Poltext. 2. Dejnaka, A. (2006). Strategia marki, produktów i usług reklamy. Gliwice: Wydawnictwo Helion. 3. Dholakia, U.M. (2006). How Customer Self-Determination Influences Relational Outcomes: Evidence from Longitudinal Field Studies. Journal of Marketing Research, vol. 43, no. 1; Mascarenhas, O.A. (2004). Customer Value-Chain Involvement for Co-Creating Customer Delight. Journal of

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Mirosława Pluta-Olearnik

References 1. Garbarski, L. (ed) (2011). Marketing. Koncepcja skutecznych działań. Warszawa: PWE. 2. Kotler, P., Keller, K.L., Brady, M., Goodman, M. i Hansen, T. (2009). Marketing Management. Harlow: Pearson Education. 3. Kotler, P. i Keller, K.L. (2012). Marketing. Poznań: Wydawnictwo Rebis. 4. Kowal, W. (2010). Ocena koncepcji marketingowych z perspektywy prakseologii. In: S. Figiel (ed). Marketing w realiach współczesnego rynku, Warszawa: PWE. 5. Mazurek, G. (2014). Sieciowe

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Pradeep Chintagunta, Dominique M. Hanssens and John R. Hauser

References Winer, Russell S.; Neslin, Scott A., (2014): “The History of Marketing Science,” World Scientific Publishing Co. Pte. Ltd. Marketing Science, Special Issue on “Big Data: Integrating Marketing, Statistics, and Computer Science,” Vol. 35 (3), 2016.

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Barbara Sołtysik, Weronika Pyśniak and Marzena Pysz

: Difin. 5. Gronrous C. (1984) A service quality model and its market implications. European Journal of Marketing, 18 (4), 36-44. 6. Nieżurawski L., Witkowska J. (2007). Pojęcie satysfakcji klienta. Problemy Jakości, 39 (7), 31-35.

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Srikant Manchiraju and Zlatan Krizan

-302. Buhrmester, M., Kwang, T. and Gosling, S.D. (2011), “Amazon's Mechanical Turk a new source of inexpensive, yet high-quality, data?”, Perspectives on Psychological Science, Vol. 6, No. 1, pp. 3-5. Chang, L. and Arkin, R.M. (2002), “Materialism as an attempt to cope with uncertainty”, Psychology and Marketing, Vol. 19, pp. 389-406. Christopher, A.N., Lasane, T.P., Troisi, J.D. and Park, L.E. (2007), “Materialism, defensive and assertive self-presentational tactics, and life satisfaction”, Journal of social and clinical psychology, Vol. 26, No

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Lucia Casap

References [1] Bahloul, M.Y. (2011). The role of Marketing Information System Technology in the Decision Making Process, Case Study: The Banking Sector in Gaza Strip. Master Thesis, Islamic University of Gaza.[online] Available at: < http://library.iugaza.edu.ps/thesis/98936.pdf > [Accessed 22 August 2017]. [2] Bhansali, J. (2008). Marketing Information System. [online] Available at: <https://www.slideshare net/bhansalijayanti/marketing-information-system-presentation> [Accessed 2 August 2017]. [3] Bulat, G

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Bogdan Sojkin

References 1. Ettenson, R., Conrado, E., Knowles, J. (2013). Model 4P wymaga rewizji, HBR Polska, May. 2. Jasiński, A.H. (2015). Produkt nauki publicznej potrzebuje właściwego marketingu. Studia przypadków, 7. 3. Olsztyńska, A. (2005) Marketing wewnętrzny w przedsiębiorstwie. Poznań: Poznan University of Economics. 4. Report on Interviews on the Commercialization of Innovation by Julio Rosa and Antoine Rose (2007). Science, Innovation and Electronic Information Division. Ottawa. 5

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George J. Avlonitis and Konstantinos Lionakis

References 1. Avlonitis, J. George & Spyros Gounaris (1997). Marketing orientation and company performance, Industrial Marketing Management, Vol. 26, 385-402. 2. Bagozzi, R.P. and Baumgartner, H. (1994). The Evaluation of Structural Equation Models and Hypothesis Testing. In: Principles of Marketing Research. Richard P. Bagozzi, ed. Cambridge, MA: Blackwell Business, 386-422. 3. Bagozzi, R.P. and Youjae Yi (1988). On the Evaluation of Structural Equation Models, Journal of the Academy of Marketing Science, Vol