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Emotional State of Consumer in the Urban Purchase: Processing Data

: Nauka. [5] Baevsky, R.M., Berseneva, A.P., 1997. Estimation of Adaptable Opportunities of an Organism and Risk of Diseases Development. Mascow: Medicine [in Russian]. [6] Bakker, J., Pechenizkiy, M., Sidorova, N., 2011. What's Your Current Stress Level? Detection of Stress Patterns from GSR Sensor Data. In 2011 IEEE 11th International Conference on Data Mining Workshops, pp.573-580. [7] Baumeister, R.F., 2002. Yielding to Temptation: Self-control Failure, Impulsive Purchasing, and Consumer Behaviour. Journal of Consumer

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Brands and their Association Networks

References Aaker, D. A.. Budovaní značky: Vytvoření silné značky a její úspešné zavedení na trh. Brno: COMPUTER PRESS, 2003. 312 s. ISBN 80-7226-885-6. De Mooij, M. 2004. Consumer Behavior and Culture. Consequences for Global Marketing and Advertising. Thousand Oaks, CA: Sage, 2004. 403 s. ISBN 978-1-4129-7990-0. De Mooij. M. 2010. Global Marketing and Advertising. Understanding Cultural Paradoxes. Thousand Oaks, CA: Sage, 2010. 323 s. ISBN 978-1-4129-7041-9. Haig, M.: Království značky. Ecopress

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Keeps Working and Working and Working … The Long-Term Impact of Advertising

References Hanssens, Dominique. M.; Dekimpe, Marnik. G. (2012): “Short-term and Long-term Effects of Marketing Strategy,” in Handbook of Marketing Strategy, edited by V. Shankar and G. S. Carpenter, Edward-Elgar Publishing. Hu, Ye; Lodish, Leonard M.; Krieger, Abba M. (2007): “An Analysis of Real World TV Advertising Tests: A 15-Year Update,” Journal of Advertising Research, Vol. 47 (3), pp. 341 - 53.

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The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach

of Relational Benefits and Relationship Quality, Journal of Services Research, Vol. 4. Kotler, Ph., Kartajaya, H., Setiawan, I., (2010) From Products to Customers to the Human Spirit. Marketing 3.0., John Wiley & Sons, New Jersey. Kuhn T., (2008), Structura revoluțiilor științifice, Editura Humanitas. Oliver, R.L., (1997), Satisafaction: A Behavioral Perspective on the Consumer, New York: Irwin/McGraw-Hill. Oliver, R.L., (1999), Whence Consumer Loyalty?, Journal of Marketing, Vol. 63, No. 4

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Aspects of anthropomorphism in food advertising

Bibliografie: Aaker, Jennifer L., Art. Dimensions of Brand Personality , in Rev. Journal of Marketing Research, nr. 34 (3) , American Marketing Association, 1997. Blackston, Max, Cap. Beyond Brand Personality: Building Brand Relationships , in Vol. Brand Equity and Advertising: Advertising‟s Role in Building Strong Brands, Editors D. A. Aaker & A. L. Biel, Lawrence Erlbaum Associates, Hillsdale, New Jersey, 1993. Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, Barbara J., Art. Personification in Advertising. Using a Visual Metaphor to

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Efficient Use of Behavioral Tools to Reduce Electricity Demand of Domestic Consumers

., and Department of Energy and Climate Change, 2011. An introduction to thinking about ’energy behaviour’: A multi-model approach. Other, (december). Chetty, R., 2015. Behavioral Economics and Public Policy: A Pragmatic Perspective. American Economic Review, 105(5), 1-33. doi: Cialdini, R. B., Kallgren, C. A., and Reno, R. R., 1991. A focus theory of normative conduct. Advances in Experimental Social Psychology, 24, 201-234. doi:

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Consumer Involvement in the Purchasing Process: Consciousness of the Choice

References Atkinson, L., & Rosenthal, S. (2014). Signaling the Green sell: the influence of eco-label source, argument specificity, and product involvement on consumer trust. Journal of Advert , (43), 33-45. [Accessed 20.03.2019]. Available from Internet: . Biswas, A., & Roy, M. (2015). Green products: an exploratory study on the consumer behaviour in emerging economies of the East. Journal of Cleaner Production , (87), 463–468. Cerri, J., Testa, F., & Rizzi, F. (2018). The more I care, the less I

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To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

References Pieters, R., M. Wedel and J. Zhang (2007), “Optimal feature advertising design under competitive clutter”, Management Science, 53 (11), 1,815 - 1,828. Siddarth, S. and A. Chattopadhyay (1998), “To zap or not to zap: a study of the determinants of channel switching during commercials”, Marketing Science, 17(2), 124 - 138. Tse, A. C. B. and R. P. W. Lee (2001), “Zapping behavior during commercial breaks”, Journal of Advertising Research, 41(3), 25-29. Wedel, M. and R. Pieters (2008), “A

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Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness

.1108/03090569310045861 Chih-Chung, C., Chang, C., Wei-Chun, L. L., and Yau-Nang, 2012. The Effect of Advertisement Frequency on the Advertisement Attitude -The Controlled Effects of Brand Image and Spokesperson's Credibility. Procedia: Social and Behavioral Sciences, 57 , 352-359. doi: Eisend, M., Plagemann, J., and Sollwedel, J., 2014. Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness. Journal of Advertising, 43 (3), 256-273. doi

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The Deterministic Model With Time Delay for a New Product Diffusion in a Market

., P. Sinha, P. (2010). Dynamical Behavior in an Innovation Diffusion Marketing Model with Thinker Class of Population, Int. J. Buss. Mgt. Eco. Res., 1(1): 79-84. Dodson J. A., Muller, E. (1978). Models of new product diffusion through advertising and word-of-mouth, Management Sci., 24, 1978, pp. 1568-1578. Feichtinger, G., Ghezzi, L.L., Piccardi, C. (1995). Chaotic behavior in an advertising diffusion model, International Journal of bifurcation and chaos, 5(1): 255-263. Hassard, B.D., Kazarinoff, N.D., Wan, Y.H. (1981). Theory and applications of

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