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The Theoretical Background of Local Sport Policy in Hungary: Sport Concepts of Hungarian Cities of County Rank

The Theoretical Background of Local Sport Policy in Hungary: Sport Concepts of Hungarian Cities of County Rank

In line with international trends, we could also observe in Hungary beginning in the late 1990s increasing attention given by local governments to sports. Hungarian provisions of law related to sports (including, in particular, Act I of 2004 on sports) put local governments in charge of some very important tasks. Among other things, local governments were to determine the local concept of sports development and to ensure its implementation, cooperate with local sports organizations and sports associations, and as owners maintain and operate the sports facilities. In light of the above facts, the study analyzes the sport concepts adopted by the local governments of the Hungarian cities of county rank and tries to find the answers to the following questions: 1. To what extent are the documents concerned in accordance with the requirements usually drafted for the development concepts and which platforms they involve?; 2. To what extent did the local governments recognize the relationship between the sports and place marketing on the level of concept-making?

As a conclusion of the study, the following significant establishments can be made: 1. Comparing the existing sport concepts with the general requirements of the development concepts, a large number of deficiencies can be observed; 2. The areas mentioned in the situation-analysis part of these documents are in close relationship with the importance of the topics concerned; 3. The local governments of the cities of county rank decisively recognized the role of sports in place marketing.

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Dzierżoniów Town in the eyes of its residents – a study report

Miasta w Dzierżoniowie, Dzierżoniów. Raszkowski A (2014) Place marketing in the process of territorial identity creation and strengthening. Journal of European Economy 13(2): 193−204. Strzelecki Z (2008 ed) Polityka regionalna, in: Gospodarka regionalna i lokalna. Wydawnictwo Naukowe PWN, Warszawa. Yuan L, Yuen B, Low C (1999) Quality of Life in Cities – Definition, Approaches and Research. In: Yuan L, Yuen B, Low C (eds) Urban quality of life. Critical issues and options, Singapore: School of Building and Real Estate, National University of Singapore

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Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands

from within.” Journal of Marketing Management, 29 (9–10) (2013): 1079–1098. Braun, E., Kavaratzis, M., Zenker, S. “My city – my brand: the different roles of residents in place branding.” Journal of Place Management and Development, 6 (1) (2013): 18–28. Castells, M. Społeczeństwo sieci . Warszawa: PWN, 2011. Eshuis, J., Braun, E., Klijn, E.-H. “Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups.” Public Administration Review , Vol. 73, Issue 3 (May/June 2013): 507

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Analysis Of Visitor Attendance At Polish Tourism Attractions

BIBLIOGRAPHY C ohen E., 1972, Towards a Sociology of International Tourism, Social Research , 39, pp. 164-182. D avidson R., 1996, Turystyka , PAPT, Warszawa. G oodall B., 1990, The Dynamics of Tourism Place Marketing, [in:] G. Ashworth i B. Goodall (eds.), Marketing Tourism Places , Routledge, London. J enkins O., 2003, Photography and travel brochures: The circle of representation, Tourism Geographies 5(3), pp. 305-328. K aczmarek J., S tasiak A., W łodarczyk B., 2005, Produkt turystyczny , PWE, Warszawa. K

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in Turyzm
Developing a City Brand

differential effect of various stake-holder groups in place marketing. Environment and Planning C (online first) DOI: 10.1177/2399654417726333. Cai, L. A. (2002). Cooperative Branding for Rural Destinations. Annals of Tourism Research, 29 , 720-742. http://dx.doi.org/10.1016/S0160-7383(01)00080-9 . Castillo-Villar, F. R. (2018). City branding and the theory of social representation . Bitacora, 31–36. Chaves, E. P. S. (2017). Identity, positioning, brand image and brand equity comparison: a vision about quality in brand management. Independent

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Branding as an Essential Element of the of Destination Management Process Using the Example of Selected States

. Narzędzia promocji, ed. T. Żabińska, Zeszyty Naukowe Wydziałowe Uniwersytetu Ekonomicznego w Katowicach, „Studia Ekonomiczne”, Katowice. Fan Y., 2006, Branding the nation: What is being branded?, Journal of Vacation Marketing, vol. 12. Gabrielsson M., 2005, Branding strategies of born globals, Journal of International Entrepreneurship, no. 3. Goeldner C., Ritchie J., McIntosh R. W., 2000, Tourism: Principles, practices, philosophies, 8th ed. Wiley, New York. Govers R., 2009, From place marketing to place

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The Place of Tourism in Promotional Policy of Communes from Eastern Poland

] Adamowicz M. (2003). Shaping local development. W M. Adamowicz (Ed.), Strategies of local development. Volume II. Instrumentals aspects (pp. 11-22). Warszawa: Wydawnictwo SGGW. [in Polish] Augustyn A. (2011). Territorial marketing as a factor in local development. Optimum. Studia Ekonomiczne 5(53), 99-113. Hospers G.J. (2004). Place marketing in Europe. The branding of the Oresund Region. Intereconomics. Review of European Economic Policy 39(5), 271-279. Prayag G. (2009). Tourists' evaluations of destination image

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Nation branding in the Middle East - United Arab Emirates (UAE) vs. Qatar

://www.borderlessculture.com/2008/04/age-of-branding.html . Ham V., P. (2008). Place Branding, the State of the Art. ANNALS of the American Academy, 616, 1-24. Hazime, H. (2011). From City Branding to E-Brands in Developing Countries: an Approach to Qatar and Abu Dhabi, African Journal of Business Management, 5(12) , 4731-4745. Kotler, P., Gertner, D. (2002). Country as a Brand, Product and Beyond: A Place Marketing and Brand Management Perspective. The Journal of Brand Management, 9 , 249-261. Kotler, P., Haider, D., Rein, I. (1993). Marketing Places attracting

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City Branding – All Smoke, No Fire?

. Kotler, P.; Haider, D.H. and Rein, I. (1993) Marketing Places. NY: The Free Press. Langer, Roy (2001) Place Images and Place Marketing. (2001) Copenhagen: Copenhagen Business School (working paper, Vol. 2001-03). Lash, S. and Urry, J. (1994) ‘Accumulating signs’, in Economies of Signs and Space. London: Sage. Morgan N.; Pritchard A. and Pride, R. (2002) Destination Branding - Creating the Unique Proposition. Oxford: Butterworth-Heineman. Mollerup, Per (1995) Marks of Excellence. A Theory of Trademarks and

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Challenges of Nation-Branding for Stimulation of Latvian Exports

.htm Van der Steina, A. (2012). Latvijas kā tūrisma vietas mārketinga darbības efektivitāte. (Doctoral dissertation, University of Latvia). (in Latvian) Vilcina, A., Grinberga-Zalite, Mazure, G., & Dumpe, E. (2016). Opportunities for Development of Organic Milk Production and Processing in Latvia. Engineering for Rural Development, 15, 102-108. Vira, R., Lingerberzins E., Strele I. & Fogelmanis, K. (2012). National Identity in Latvia for Effective Place Marketing. West East Journal of Social Sciences, 1(1), 1-10. Vozņuka, J

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