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Book Review. Transmediality and Cultural Semiotics

. The Role of the Reader: Exploration in the Semiotics of Texts. Bloomington: Indiana University Press. Eco, Umberto 1997. ‘Innovation and Repetition: Between Modern and Post-Modern Aesthetics’. - Rocco Capozzi (ed.), Reading Eco: An Anthology. Bloomington: Indiana University Press, 14-33. Eco, Umberto 2001. Experiences in Translation. Trans. Alastair McEwen. Toronto, Buffalo, London: University of Toronto Press. Eco, Umberto 2003. Mouse or Rat? Translation as Negotiation. London: Phoenix. Elleström, Lars

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Exploring Cross-Media Audience Practices in Two Cases of Public Service Media in Estonia and Finland

Innovations: Texts, Markets, Institutions. Frankfurt am Main: Peter Lang. Jenkins, Henry 1992. Textual Poachers: Television Fans and Participatory Culture. New York: Routledge. Jenkins, Henry 2006. Convergence Culture: Where the Old and New Media Collide. New York: New York University Press. Jõesaar, Andres 2015. ‘PSM - Home Alone in a Narrowcasting Era? A Case Study: The Estonian Public Broadcasting’. - Informacijos mokslai 70, 69-84. Kjus, Yngvar 2007. ‘Ideals and Complications in Audience Participation for

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The Branding Potential for the Digital Transmission of Live-Operas to the Cinema: An International Comparison of Estonia and Germany

Image’. - European Journal of Marketing 42, 9/10, 879-906. Baumann, Sabine 2013. ‘Adapting to the Brave New World: Innovative Organisational Strategies for Media Companies’. - Tanja Storsul, Arne H. Krumsvik (eds.), Media Innovations: A Multidisciplinary Study of Change. Göteborg: Nordicom, 77-92. Baumann, Sabine 2015. ‘Media Branding from an Organizational and Management-Centered Perspective’. - Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots (eds.), Handbook of Media Branding. Cham: Springer International, 65

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Transmedia Project Design: Theoretical and Analytical Considerations

. Saldre, M.; Torop, P. 2012. ‘Transmedia space’. - I. Ibrus, C. A. Scolari (eds.), Crossmedia Innovations: Texts, Markets, Institutions. Frankfurt: Peter Lang, 25-44. Scolari, C. A. 2009. ‘Transmedia storytelling: Implicit consumers, narrative worlds, and branding in contemporary media production’. - International Journal of Communication, 3, 586-606. Scolari, C. A. 2012. ‘Narrativas transmediáticas, convergencia audiovisual y nuevas estrategias de comunicación’. - Quaderns del CAC 38, vol. XV, 79-89. Shmilovici, U. 2011

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Preference Dimensions of the Estonian Opera-Consumer: A Comparison of the Audiences at Opera Houses and Mediated Opera Performances

Participation in the Arts, 2002-2012.Washington, DC: National Endowment for the Arts. https://www.arts.gov/sites/default/files/2012-sppa-feb2015.pdf (1 March 2017). NESTA 2010. Beyond Live: Digital Innovation in the Performing Arts. London: NESTA. https://www.nesta.org.uk/sites/default/files/beyond_live.pdf (1 March 2017). Pappel, Kristel 2009. ‘National Identity Embedded in an International Art Form: The Role of Opera in Estonian Culture’. - Hans van Maanen, Andreas Kotte, Anneli Saro (eds.), Global Changes - Local Stages: How Theatre

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