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New World: Innovative Organisational Strategies for Media Companies’. - Tanja Storsul, Arne H. Krumsvik (eds.), Media Innovations: A Multidisciplinary Study of Change. Göteborg: Nordicom, 77-92. Baumann, Sabine 2015. ‘Media Branding from an Organizational and Management-Centered Perspective’. - Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots (eds.), Handbook of Media Branding. Cham: Springer International, 65-80. Bethlehem, Jelke G. 2009. Applied Survey Methods: A Statistical Perspective. Chichester: John Wiley & Sons. Biel, Alexander L. 1993

Guild of America 2007. The 8 Defining Characteristics of a Trans-media Production (by Jeff Gomez). http://pganmc.blogspot.com/2007/10/pga-member-jeff-gomez-left-assembled.html (2 October 2007). Producers Guild of America 2012. Code of Credits - New Media. http://www.producersguild.org/?page=coc_nm#transmedia (18 July 2012). Ryan, M.-L. 2004. Narrative Across Media: The Language of Storytelling. Lincoln: University of Nebraska Press. Saldre, M.; Torop, P. 2012. ‘Transmedia space’. - I. Ibrus, C. A. Scolari (eds.), Crossmedia Innovations: Texts, Markets, Institutions

. Beyond Live: Digital Innovation in the Performing Arts. London: NESTA. https://www.nesta.org.uk/sites/default/files/beyond_live.pdf (1 March 2017). Pappel, Kristel 2009. ‘National Identity Embedded in an International Art Form: The Role of Opera in Estonian Culture’. - Hans van Maanen, Andreas Kotte, Anneli Saro (eds.), Global Changes - Local Stages: How Theatre Functions in Smaller European Countries. Amsterdam, New York: Rodopi, 125-145. Peterson, Richard A. 1992. ‘Understanding Audience Segmentation: From Elite and Mass to Omnivore and Univore’. - Poetics 21, 4, 243