Search Results

91 - 100 of 298 items :

  • behavioral advertising x
Clear All
Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic

References Aaker, D.A. (2009), Managing brand equity, Simon and Schuster, New York. Bauer, M. and Auer-Srnka, K. (2012), “The life cycle concept in marketing research”, Journal of Historical Research in Marketing, Vol. 4, No. 1, pp. 68-96. Bilgihan, A., Cheng, P. and Kandampully, J. (2014), “Generation Y's dining information seeking and sharing behavior on social networking sites”, International Journal of Contemporary Hospitality Management, Vol. 26, No. 3, pp. 349-366. DuWors, R.E. and Haines

Open access
Mobile Eating: A Cultural Perspective

., L. Falk, E. Madore, C. Blake, M. Jastran, J. Sobal, and C. Devine (2007) ‘Dimensions of Everyday Eating and Drinking Episodes’. Appetite, 48(2):218-231. Cohen, L. (2003) A Consumers’ Republic. Cambridge, MA: Harvard University Press Devine, C., T. Farrell, C. Blake, M. Jastran, E. Wethington, and C. Bisogni (2009) ‘Work Conditions and the Food Choice Coping Strategies of Employed Parents’. Journal of Nutrition Education and Behavior, 41(5): 365-370. Dixon, J., D. Woodman, L. Strazdins, C. Banwell, D. Broom, and J

Open access
Sponsorship investments: do they deliver brand awareness for all sponsors?

2007 Cricket World Cup”, South African Journal of Business Management, Vol. 39, No. 2, pp. 1-8. Chokwe, M.E. and Wright, S.C.D. (2012), “Caring as a core concept in educating midwifery learners: A qualitative study”, Health SA Gesondheid, Vol. 17, No. 1, pp. 1-7. Cornwell, T.B., Roy, D.P. and Steinard, E.A. (2001), “Exploring managers’ perceptions of the impact of sponsorship on brand equity”, Journal of Advertising, Vol. 30, No. 2, pp. 41-51. Creswell, J.W., Hanson, W.E, Plano Clark, V.L and Morales, A. (2007

Open access
On the Privacy and Security of the Ultrasound Ecosystem

, G. Wang, W. Zhang, Y. Jiang, and Z. Chen. How much can behavioral targeting help online advertising? In Proceedings of the 18th international conference on World wide web , pages 261–270. ACM, 2009. [51] Y. Yuan, F. Wang, J. Li, and R. Qin. A survey on real time bidding advertising. In Service Operations and Logistics, and Informatics (SOLI), 2014 IEEE International Conference on , pages 418–423. IEEE, 2014. [52] W. Zhang, L. Chen, and J. Wang. Implicit look-alike modelling in display ads: Transfer collaborative filtering to ctr estimation. arXiv

Open access
A Matter of Attitude
Reflections on Phenomenology and Media Culture

on Television’s Audiences. London: Routledge Meyrowitz, Joshua (1995) No Sense of Place. The Impact of Electronic Media on Social Behaviour. New York: Oxford University Press. Moores, Shaun (1988) ‘The Box on the Dresser: Memories of Early Radio and Everyday Life’, Media, Culture and Society, Vol.10, No. 1: 23-40. Morley, David (1980) The ‘Nationwide’ Audience. Structure and Decoding. London: British Film Institute. Morley, David (1986) Family Television: Cultural Power and Domestic Leisure. London

Open access
The Effects of a Shop's Functional Features on Children's Store Preferences

Empirical Investigation of Attribute Importance in Retail Store Selection. Journal of Retailing 53, 58-72 Klepacki, L. 1998. Courting the ‘Tweenie’ Boppers. WWD 38 (175), 10 Lindstrom, M. and Seybold, P.B. 2003. Brandchild: insights into the minds of today's global kids, Martin Lindstrom and Individual Contibutors, London, 2003 Maricic, B. 2009. Consumer Behaviour (edition in Serbian). 8 th edition. Belgrade: CID of Faculty of Economics Martineau, P. 1958. The

Open access
Legal regulation of drug advertising and its restrictions in the conditions of the Slovak Republic

References [1] Act no. 147/2001 Coll. on advertising and on the amendment and supplementation of certain laws, as amended, [2] Act no. 308/2000 Coll. on broadcasting and retransmission, as amended [3] Act no. 362/2011 Coll. on Medicinal Products and Medical Devices and on Amendments to Certain Acts, as amended [4] Act no. 513/1991 Coll. Commercial Code, as amended [5] Act no. 71/1967 Coll. on Administrative Procedure (Administrative Procedure), as amended [6] Benda-Prokeinová R., Dobeš K., Mura L., Buleca J. Engel’s Approach as

Open access
Study of Consumer’s Unconscious Reaction towards the Use of Anthropomorphic Appearance of AI: An Eye-Tracking Experiment

:// www.springer.com/978-3-319-29466-7, accessed on: 04.11.2018; 3. East, R., Wright, M., Vanhuele, M., (2008), Consumer Behaviour: Applications in Marketing, Sage, London; 4. Fagnant, D. J.; Kockelman, K. (2015), Preparing a nation for autonomous vehicles: Opportunities, barriers, and policy recommendations. Transportation Research Part A: Policy and Practice, 77, 167-181; 5. Hassan, Q.F. (2018). Internet of Things A to Z: Technologies and Applications. John Wiley & Sons. pp. 27-8. ISBN 9781119456759; 6

Open access
Intercultural dimensions of entrepreneurship

Advertising. Understanding Cultural Paradoxes, Thousand Oaks: Sage Publications. Freytag, A., Thurik, R. (2007), ‘Entrepreneurship and its determinants in a crosscountry setting’, Journal of Evolutionary Economics, vol. 17, pp. 117-131. Geertz C. (1973), The Interpretation of Cultures, New York: Basic Books. Hall E.T., Reed Hall M. (1990), Understanding Cultural Differences. Germans, French and Americans, Yarmouth, Maine: Intercultural Press. Hayton, J.C., George, G., Zahra, S.A. (2002), ‘National culture and

Open access
The Efects of Corporate Social Responsibility Initiatives and Price Premiums on Polish Consumers' Responses: An Experimental Study

-comparison advertising on buyers’ perceptions of acquisition value, transaction value, and behavioral intentions, Journal of Marketing, Vol. 62, pp. 46–59 Ha-Brookshire J.E., Norum P.S., 2011, Willingness to pay for socially responsible products: case of cotton apparel, Journal of Consumer Marketing, Vol. 28, No. 5, pp. 344–353 Hair J.F., Black W.C., Rabin B.J., Anderson R.E., 2009, Multivariate Data Analysis (7 th ed.), Englewood Clifs, NJ: Prentice Hall Holbrook M.B., 1994, Te nature of customer value: an axiology of services in the consumption experience, in: R.T. Rust, and

Open access