Ergebnisse 1 - 10 von 14 :

  • behavioral advertising x
  • Medien und Presse x
Alle zurücksetzen
Moderator Bias in Television Coverage of an Election Campaign with no Political Advertising

References Allern, S. (2004) ’Fra politikermakt til journalistmakt. Programlederrroler i fjernsynsvalgkampen 1961-2001’. In B. Aardal, A. Krogstad & H.M. Narud (Eds.) I valgkampens hete. Strategisk kommunikasjon og politisk usikkerhet (pp. 141-166). Oslo: Universitetsforlaget. Bargh, J.A. (2006) ’What Have We Been Priming all These Years? On the Development, Mechanisms, and Ecology of Nonconscious Behavior’. European Journal of Social Psychology, 36 (1), 147-168. Bargh, J.A., & Chartrand, T.L. (1999) ’The Unbearable Automaticity of Being

Open access
Do Campaigns Really Change Behavior?
New Understanding of the Behavioral Effects of Advertising, Political Campaigns and Health Communication Campaigns

Health Communication. Evidence for Behavior Change. Mahwah, New Jersey: Lawrence Erlbaum Associates, pp. 1-22. Iyengar, S. & Simon, A.F. (2000) “New Perspectives and Evidence on Political Communication and Campaign Effects.” Annual Review of Psychology (51), pp. 149-169. Jeffres, L.W. (1997) Mass Media Effects. Second Edition. Prospect Heights, Illinois: Waveland Press. Jones, J.P. (1995) “Single-source Research Begins to Fulfill its promise.” Journal of Advertising Research 35(May/June), pp. 9-16. Jones

Open access
The Television Industry as a Market of Attention

93, 488-511. Danaher, P.J. (1995) ‘What Happens to Television Ratings during Commercial Breaks?’, Journal of Advertising Research 35, 37-47. Depken, C.A. and D.P. Wilson (2004) ‘Is Advertising a Good or a Bad? Evidence from U.S. Magazine Subscriptions’, Journal of Business 77, 61-80. EU Monitoring and Advocacy Program (2005) ‘Television across Europe: Regulation, Policy and Independence’, . Evans, D.S. and R. Schmalensee (2007) ‘The Industrial Organization of Markets with Two

Open access
Playful Persuasion
The Rhetorical Potential of Advergames

.-H., & Chaney, J. (2004) ‘The Effect of Billboards within the Gaming Environment’, Journal of Interactive Advertising , 5(1). Chen, J., & Ringel, M. (2001) Can Advergaming be the Future of Interactive Advertising? New York: <kpe>. Conley, T.M. (1984) ‘The Enthymeme in Perspective’, The Quarterly Journal of Speech , 70, 168-187. Deal, D. (2005, 16-20 June) The Ability of Branded Online Games to Build Brand Equity: An Exploratory Study. Paper presented at the DIGRA 2005: Changing Views: Worlds in Play, Vancouver, Canada. Egenfeldt-Nielsen, S. (2005

Open access
Emotional Responses to Top Politicians in a General Election

(4), Mar. Bechara, A and A. Damasio (2005) The Somatic Marker Hypothesis: A Neutral Theory of Economic Decision Making, Games and Economic Behavior, 52(2), August. Caprara, G.V., Claudio Barbaranelli and Philip G. Zimbardo (2002) When Parsimony Subdues Distinctiveness: Simplified Public Perceptions of Politicians Personality; Political Psychology 23(1) Charlton-Jones, J. (2005) Capturing Emotions in Advertising and Benefiting from the Knowledge, Proceedings from the 2005 European Advertising Effectiveness Symposium

Open access
A Matter of Attitude
Reflections on Phenomenology and Media Culture

on Television’s Audiences. London: Routledge Meyrowitz, Joshua (1995) No Sense of Place. The Impact of Electronic Media on Social Behaviour. New York: Oxford University Press. Moores, Shaun (1988) ‘The Box on the Dresser: Memories of Early Radio and Everyday Life’, Media, Culture and Society, Vol.10, No. 1: 23-40. Morley, David (1980) The ‘Nationwide’ Audience. Structure and Decoding. London: British Film Institute. Morley, David (1986) Family Television: Cultural Power and Domestic Leisure. London

Open access
The Accumulation Effect
The Print Media’s Impact on Estonian Elections Between 1999-2003

Press. Katz, E., Blumer, J.G., Gurevich, M. (1974) The Uses and Gratifications Approach to Mass Communication. Beverly Hills: Sage. Kinder, D. and Kiewiet, R. (1979) Economic Discontent and Political Behavior: The Role of Personal Grievances and Collective Economic Judgments in Congressional Voting. American Journal of Political Science 79, 10-27. Kinder, D. and Kiewiet, R. (1981) Sociotropic Politics: The America Case. British Journal of Politics 11, 129-161. Lewis-Beck, M. (1988) Economics and Elections

Open access
The Growth of Leading Regional Newspapers

media firms- Does competition matter?’ Mimeo . Norwegian School of Economics and Business Adminstration. Retrieved from: vip_htm/povergaard/pbohome/Workshop_Oct_2005_files/Nilssen_Financing_Of_Media_Firms.pdf. Lacy, S. & Martin, H.J. (2004) ‘Competition circulation and advertising’, Newspaper Research Journal 25(1): 18-39. Melnik, A., Shy, O. & Stenbacka, R. (2008) ‘Assessing Market Dominance’, Journal of Economic Behavior & Organization 68 (1): 63-72. Nordqvist, A. (2002): Tvåspråkiga

Open access
Beyond the Pioneer Days! Where is Reception Research Going?
Cross-Fertilization of Paradigms: A Synthesizing Approach to Qualitative Audience Research

Analysis as a Tool for Reconstructing the Meaning of ICTs in Daily Life’, in R. Silverstone & M. Hartmann (1998). Buhl, C. (1991) ‘The Consumer’s Ad. The Art of Making Sense of Advertising’, in H.H. Larsen m.fl., (red.) (1991). Camargo, E. (1987) ‘The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man’, in J. Umiker-Sebeok, (ed.), Marketing and Semiotics. New Directions in the Study of Signs for Sale. Berlin: Mouton de Gruyter. Dahl. H. & Buhl, C. (1993) Marketing og semiotik. København: Akademisk Forlag

Open access
On the Open and Closed Space of Public Discourse

: The MIT Press, pp. 73-98. Berger, Warren (2001) Advertising Today. London: Phaidon. Boggs, Carl (1997) ”The Great Retreat: The Decline of the Public Sphere in Late Twentieth-Century America”, Theory and Society 26 (1997), pp. 741-780 Bordowitz, Gregg (2004) ”Tactics Inside and Out”, Artforum, September 2004, pp. 212-215, 292. Burke, Edmund (1790) Reflections on the Revolution in France (1790), ed. L.G. Mitchell. New York: Oxford U.P. 1993 C. P. (1999) “Werben mit Kunst oder Kunst als

Open access