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Introducing the religio-centric positional advantage to Indonesian small businesses

ethnocentric and brand country origin effects towards men’s underwear", Journal of Fashion Marketing and Management: An International Journal, Vol. 17, No. 1, pp. 65-84. Lengler, J.F., Sousa, C.M.P. and Marques, C. (2013), "Exploring the linear and quadratic effects of customer and competitor orientation on export performance", International Marketing Review, Vol. 30, No. 5, pp. 440-468. Lewrick, M., Omar, M. and Williams, L.R.Jr. (2011), "Market Orientation and Innovators’ Success: An Exploration of the Influence of Customer and Competitor

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