Suchergebnisse

Ergebnisse 1 - 10 von 39 :

  • Existenzgründung, Unternehmertum x
  • Marketing, Vertrieb, Kundenbeziehungen x
Alle zurücksetzen
Tourism industry in the new member states. Key countries and destinations

References Attila, A.T. (2016), “The Impact of the Hotel Industry on the Competitiveness of Tourism Destinations in Hungary”, Journal of Competitiveness, Vol. 8, No. 4, pp. 85 – 104. Bâc, D.P. (2015), “Endogenous Challenges for the Tourism Industry”, Quaestus Multidisciplinar Research Journal, No. 6/April 2015, pp. 231-239. Bodosca, S.L. (2016). “Priorities and strategies of sustainable development in tourism” in: Proceedings of the 10 th International Conference on Business Excellence, Bucharest, Academy of Economic Studies, pp. 207

Open access
Motivational factors for educational tourism: marketing insights

References Abubakar, A. M., Shneikat, B.H.T. and Oday, A. (2014), “Motivational factors for educational tourism: A case study in Northern Cyprus”, Tourism Management Perspective s, Vol. 11, No. 1, pp. 58–62. https://doi.org/10.1016/j.tmp.2014.04.002 . Adam, I. (2015), “Backpackers’ risk perceptions and risk reduction strategies in Ghana”, Tourism Management , Vol. 49, No. 1, pp. 99-108. https://doi.org/10.1016/j.tourman.2015.02.016 Akareem, H. S. and Hossain, S. S. (2012), “Perception of education quality in private universities of

Open access
Determining the Factors of the Employees’ Intention to Stay or Leave in the Slovak’s SMEs

Employer: A Study Identifying Determinants of Employer Branding. The IUP Journal of Brand Management, VIII (3). Arasanmi, C. N., & Krishna, A. (2019). Employer branding: perceived organisational support and employee retention – the mediating role of organisational commitment. Industrial and Commercial Training, 51 (3), 174-183. doi:10.1108/ICT-10-2018-0086 Asimah, V. K. (2018). Factors that influence labour turnover intentions in the hospitality industry in Ghana. African Journal of Hospitality, Tourism and Leisure, 7 (1). Retrieved from https

Open access
Prospects and Challenges of Entrepreneurship Development in the Kurdistan Region of Iraq: An Overview

., Stefanović, S., van Stel, A., & Petrović, J. (2018). Contribution of Entrepreneurship to Economic Growth: A Comparative Analysis of South-East Transition and Developed European Countries. International Review of Entrepreneurship , 16 (2), 257-276. Jafari-Moghadam, S., Zali, M., & Sanaeepour, H. (2017). Tourism entrepreneurship policy: a hybrid MCDM model combining DEMATEL and ANP (DANP). Decision Science Letters , 6 (3), 233-250. Kim, Y., Kim, W., & Yang, T. (2010). The effect of public policy on entrepreneurial activity: Evidence from OECD countries. In

Open access
Management of Travel and Transport Destinations' Presentation in the Travel Specialized Print Media

References Abdereck, K.L. (2016). Use of a travel magazine as a tourism information source. Tourism Travel and Research Association: Advancing Tourism Research Globally. 39. http://scholarworks.umass.edu/ttra/2007/Presented_Papers/39 Aktualnosciturystyczne.pl (2017). Polska podpisała z Chinami umowę o współpracy w dziedzinie turystyki. Retrieved from: https://www.aktualnosciturystyczne.pl/pot/polska-podpisala-zchinami-umowe-o-wspolpracy-w-dziedzinie-turystyki Alepod (2018). Gdzie najlepiej wyjechać na ferie? Oto

Open access
Managerial capability for innovation for microfirms: integrating theory with empirical evidence

Introduction This paper considers a recently developed conceptual model of managerial capability for innovation in the microfirm context ( Kearney et al., 2014 ) and applies it to a pilot study in the tourism sector in Ireland. Microfirms are those organisations that employ less than 10 people ( EU, 2010 ), while managerial capability may be defined as the human capability underpinning the competitiveness of the firm ( Barney, 1991 ). This research is focused by the dynamic capabilities view of the firm ( Teece et al., 1997 ; Winter, 2003 ) assuming

Open access
The impact of nation branding campaigns on country image. Case Study: Romania

References 9am, (2007), “Fabulospirit - 5.000.000 de euro”. Retrieved from www.9am.ro/stirirevista-presei/Actualitate/56321/Fabulospirit-5-000-000-deeuro.html#ixzz3yWQEZolL . Amin, A. and Thrift, N. (1994), Living in the global . Oxford, Oxford University Press. Andrei, A. (2016), “Impact of nation branding campaigns on country image: Germany vs. Brazil”, Cactus Tourism Journal , Vol. 14, No. 2, 2016, pp. 25-32. Anholt, S. (2007). Competitive identity , New York: Palgrave Macmillan. Anholt, S. (2009), “The media and national

Open access
Sectoral variations in market orientation and performance among small service firms in Botswana

Abstract

The quest for the diversification of Botswana’s mineral-led economy necessitates an examination of other performing ones such as the Tourism-Transport and Finance-Consulting small service sectors which have been identified as also contributing immensely to its economy. So, this paper investigates variations in market orientation and performance among small service firms in Botswana. In more specific terms, it involves analysis of variations with regard to tourism-transport and finance-consulting firms. Set in Botswana, data were obtained, using a respondent-completed questionnaire from 54 managers in the tourism-transport sector and 121 managers in the finance-consulting sector. Despite the focus of the study on sectoral variations among service firms in Botswana, the study makes major contributions to our understanding of market orientation-performance link. First, the overall level of market orientation varied significantly between the two sectors. Secondly, two of the three components of market orientation, namely intelligence generation and intelligence responsiveness also displayed statistically significant differences between each component and the two sectors. Thirdly, organizational commitment, team spirit and customer satisfaction were significantly different between the two sectors. These findings suggest the need for a sustained and systematic study aimed at finding out the relative importance of market orientation in different sectors. Such a study may be helpful in suggesting differentiated marketing orientation emphases that may help firms optimize their marketing budget. Notwithstanding the several scholarly works on market orientation and firm performance, the value of market orientation in sub-Saharan Africa has only begun to receive attention in Africa. Research evidence is scanty in the case of Botswana.

Open access
A major boost to the website performance of up-scale hotels in Vietnam

hotel branding through interactivity theory. Tourism Management, 57 , 180-192. doi:10.1016/j.tourman.2016.06.007 Anderson, C. (2009). The billboard effect: Online travel agent impact on non-OTA reservation volume . Electronic article, Cornell Hospitality Report. doi: https://scholarship.sha.cornell.edu/chrpubs/2/ Ariff, M., Yan, N., Zakuan, N., Rahim, K., & Ismail, K. (2014). Online purchasing behavior of Malaysia’s young consumers. In S. K. Ford Lumban Gaol (Ed.), Recent Trends in Social and Behaviour Sciences (p. 8). Group, Taylor & Francis

Open access
Factors of communication mix on social media and their role in forming customer experience and brand image

Consumers”, New York: John Wiley & Sons. Noyes, D. (2018), “Valuable social media statistics”, [online]. Retrieved [2-3-2018]. Available at: https://zephoria.com/top-15-valuable-facebook-statistics/ . Štefko, R. et al. (2015), “Strategic Marketing Communication in Pilgrimage Tourism”, Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM), Madrid: Elsiever, pp. 423-430. Strizhakova, Y., Coulter, R. and Price, L. (2008), “The Meanings of Branded Products: A Cross-National Scale Development and Meaning Assessment

Open access