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Open access

Tetiana Kyrychenko

Abstract

The paper offers a study of speech interruptions on the basis of their communicative and pragmatic peculiarities. It provides a dynamic model of interruptions, where the development of the situation of interruption is revealed thanks to the dynamic character of speech interaction. The article presents the analysis of speech acts employed in the process of interruption. It also introduces a number of tactics of the interruption in terms of the cooperative and intrusive interruption strategy.

Open access

Michael Krohn

Abstract

Many companies incorporate design into their processes much too late and work sequentially instead of in an integrated manner. If, however, the important conceptual, technical or market-relevant decisions have already been made and the product or service is almost ready for launch, then design “cosmetics” will not help much. Design creates images that stick in your mind, and if these images are thought out at the last minute, there’s a risk that they will not optimally promote the overall brand image.

Integrated design not only gives form to innovations but makes them more user oriented and suitable for marketing efforts. In this case, design is - among other aspects - the actual driving force that adds magical attraction to a brand and its many touchpoints. Design follows the desire to incorporate an emotional value that consumers expect and that helps connect with the brand and offers orientation. Designers must therefore understand the target group and their sensory needs, and translate these into shape, color, material, surface and other aspects.

Open access

Arshela Arapi

Abstract

This paper focuses on the relations between Albania and France in the period 1945-1990 in the political optics, and aims to evaluate the dynamics of this cooperation, pointing to the different intensity at different times during dictatorship, byhilosophical demagoguery of the Albanian party and the identification of collaborative priorities extended over 20 years. Albanian - French cooperation spread in all fields. Since our country was still unconfirmed as a state, it needed the experience of other countries. France was a kind of guide to our country, as it was a developed country. Albania also linked with France by some traditional and conjunctural elements. France regarded Albania as very important, and considered it as an opportunity to expand its economy and improve its situation. France needed the mineral resources of Albania. In general, our relations with France has been normal and were concretized in several areas of mutual interest, such as trade and culture. In various speeches, the Albanian leadership has expressed the desire to strengthen more these relations on the basis of the recognized principles of equality, non-interference and mutual benefit. But at certain times, there was also anxiety, and in July 1984, there was a regress of state relations.

Open access

Tiţa Mihaela, Oprean Letitia, Lengyel Ecaterina and Tita Ovidiu

Abstract

The present drafts regarding the quality of milk and dairy products, define it as a controlled act of creation with known accuracy that can be reached by applying constitutive control systems of the processing technologies that are present in all proceeding phases of the product. In order to achieve the purpose and to apply it in the production process by students – future specialist, we use as a teaching-learning technique the SWOT Analyze. The SWOT analysis is an efficient method that is used in the teaching technique, especially when planning the strategy in order to identify the potentials and the priorities.

Open access

Peter Štefaňák

Sustainability as a Tool for Increasing Competitiveness

One of the main aims of companies is to reach quality of products and services. In particular, good quality of services is a highly rated factor so the price often stands behind. Nevertheless, many companies focus on the quality as the customer is willing to pay for it. The company is more competitive; however, they must strive to achieve continual improvements. Accepting the principles of sustainable development is one of the instruments or strategies to reach competitive growth. Currently this notion is being profaned and often considered only as a simple phrase, but many companies from different spheres, such as tourism, electrical engineering, retail, civil engineering, etc., show its real benefits. Companies create strategies of sustainable development following company competitiveness.

Open access

Florin Lucian Isac and Eugen Florin Remes

Abstract

Culture is a concept with different meanings, which is in close contact with the business world as well. Its influence on managerial activities within current organizations cannot be questioned, especially in the existing political, economic and social context. Nowadays, one of the specific ways of formulating and implementing strategies at the level of companies is related to the change of organizational culture. This paper aims to highlight, from a managerial perspective, the way in which the existing strategies at the organizational level are influenced by different cultural contexts. Sometimes strategy can be considered as a variable determined and constrained by the culture in which it is defined. It is not limited to the reflection and expression of culture but rather influences and changes it.

Open access

Jordan Pfaff and P. Joseph McGarrity

Abstract

Using penalty kicks in collegiate soccer matches, we test whether kickers choose where to place shots, and whether goalies choose where to dive in a way that is consistent with optimal mixed strategy play. The previous literature, studying professional soccer players, provides evidence of mixed strategy play in penalty kick scenarios. These results contrast with the evidence obtained in a lab, studying subjects who only play a game a few times and have insignificant monetary payoffs. These lab results find no evidence of mixed strategy play. The contrast between the results obtained from these very different environments makes it unclear which result generalizes to other settings. By studying college athletes, we analyze the middle ground, which is where most strategic decisions will be made. We find that college players employ optimal strategic play in some respects, but not in other respects.

Open access

Árpád Török

Abstract

This paper explains the most important methodological steps of introducing a new speed management strategy. The development of a speed monitoring system with a long term effect on the progress of road safety, makes it necessary to identify its strategic goals, main functions and system components. The strategy should investigate current speed management methods, regulation framework of road signs, tendencies represented by statistics, enforcement campaigns, control equipment, and last but not least the penalty system. Assessment of the applied speed enforcement practices and framework should involve the revision of the recently operating institutional, legal and technical framework of speed enforcement structure.

Open access

Joanna Radomska

Summary

The article describes the subject of approach to strategy based on the current classification differentiating five types of approach specified on the basis of three features relating to business environment, such as predictability (ability to forecast), malleability (ability to shape) and harshness (ability to survive). The research demonstrated the existence of a correlation between the approaches and the size of an enterprise, indicating that small organisations most often apply a classical and renewal strategy. Medium-sized companies, however, are characterised by a low pressure on visionary behaviour and the shaping of the boundaries of the business environment. They therefore select most often a classical and adaptive approach. Large enterprises, according to the assumptions made, most often demonstrate the ability to change the conditions of competitive struggle and create new markets by showing a visionary approach.

Open access

Petr Cech and Marie Dohnalova

Abstract

The slow growth of the economy requires an adequate response, even from companies in the hotel industry. In order to achieve an increase in turnover, they can react with a change of strategy, or cost cutting. The use of corporate social responsibility has been identified as one potential strategy of growth. Corporate social strategy is based on three traditional crucial factors that include social, economic and ecological values. The authors of this contribution analyse the possibilities to achieve an outstanding reputation of a company in the field of corporate social responsibility in order to gain the support of the public and stakeholders. They refer to the fact that corporate social responsibility is one possible way to achieve long-term profitable growth in the field of the hotel industry, even in a complex economic development.