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An Analysis of Media’s Role: Case Study of Army Public School (APS) Peshawar Attack

Abstract

The study aimed at analyzing the role of media during and after terrorist attacks by examining the media handling of APS Peshawar attack. The sample consisted of males and females selected on convenience basis from universities of Rawalpindi and Islamabad. It was hypothesized that (1) Extensive media coverage of terrorist attacks leads to greater publicity/recognition of terrorist groups (2) Media coverage of APS Peshawar attack increased fear and anxiety in public (3) Positive media handling/coverage of APS Peshawar attack led to public solidarity and peace. The results indicate that i) Media coverage of terrorist attacks does help terrorist groups to gain publicity and recognition amongst public ii) Media coverage of Aps Peshawar attack did not increase fear/anxiety in fact it directed the Pakistani nation towards public solidarity and peace.

Open access
The Globalization of the Pavement
A Tanzanian Case Study

Abstract

This article investigates examples of citizen media production and communication (blogs and social media sites in Tanzania and its diasporas) in the immediate aftermath of the Gongo la Mboto blasts in Dar es Salaam, Tanzania, February 2011.

At the centre is the relationship between media use and communication practices of the pavement - drawing from the notion of pavement radio - and the spaceship, i.e. a metaphor for traditional mass media, exemplified by policies and practices of the BBC and its World Service.

We argue that new social media practices as digital pavement radio are converging with traditional forms of street buzz and media use. Forms of oral communication are adapting towards the digital and filling information voids in an informal economy of news and stories in which media practices are stimulated by already ingrained traditions. An existing oral culture is paving the way for a globalization of the pavement.

Open access
Young People’s Narratives of Media and Identity
Mediagraphy as Identity Work in Upper Secondary School

Abstract

The article explores how upper secondary students use the learning activity mediagraphy to reflect on their identity and on media as constraining and enabling factors in their social practice. In mediagraphy, the students research four generations of their own families, including themselves. They write a mediagraphy essay on the differences and similarities across the generations in media use and turning points in individuals’ lives, in addition to societal and media-related developments. Data from student products and interviews are analysed through three “identity dilemmas” that any identity claim faces: the constant navigation between 1) continuity and change, 2) sameness and difference with regard to others, and 3) agency as “person-to-world” and “world-to-person”. The findings suggest that mediagraphy is a type of identity work that can potentially help students develop an agentive identity in a time of insecurity, with rapidly shifting social and cultural conditions and increasing media density.

Open access
Media disruption and the public interest
How private media managers talk about responsibility to society in an era of turmoil

Abstract

Digitization, new entrants and the disruption of business models prompt concern about the media’s societal mission. The article investigates how media managers conceptualize societal responsibility in an era of turmoil. Based on 20 semi-structured interviews with executive managers of private media companies in Norway and Flanders, the study reveals important differences in the definition of the public interest. While Flemish media managers emphasize brand value, Norwegian managers emphasize societal values, such as educating the public. When comparing managers of traditional and newer companies, a third, more straightforward market logic is also elicited, illuminating the vulnerability of traditional values.

Open access
Control over Stories of Illness and Life
The case of a career media participant turned media professional

Abstract

This article discusses the relationship between nonprofessional media participation and the professional handling of participants. It expands on the case of “Karen”, who related her life-threatening illness and patient experience in a broad range of media before transitioning into professional communications work for a health organization that required her to recruit other patient-participants. The article contributes to research on media participation by focusing on the blurred boundaries between professionals and nonprofessionals. It describes how relationships between the two can be characterized by tensions and dilemmas that are closely tied to issues of status and control. Karen’s case is instructive in the particular light it sheds on such matters and on how control over the mediated telling of a life story is exercised.

Open access
Regaining Impact
Media Education and Media Literacy in a Norwegian Context

Abstract

Media education is regaining its impact in Norwegian education, both due to the development of a new subject at the upper secondary level and due to a renewed interest in media literacy across the curriculum. From being defined as a marginal issue in educational curricula and development during the 1980s and 1990s, media literacy has now become a key concern linked to technological developments in the Nordic societies over the past ten years. With the Norwegian context as a point of departure, the present article looks especially at media literacy as an expression of certain practices, and at how media education represents a distinctive prerequisite for understanding what young people do with media outside and inside the schools. The article presents results from the first national survey on media education in Norwegian upper secondary schools. A special focus is directed towards the diverse production practices among what are called “school producers” (SP) and “crossover producers” (CP).

Open access
The World of Journalism – The World of Public Relations Assessment of Changes in Relations Between Journalists and PR Managers in Poland

Abstract

The paper presents a comparative look at the results of similar studies relating to the diagnosis of cooperation between the journalists and representatives of the PR industry in Poland. Comparable subjects, arising from the similarity of used research tools, as well as comparable attempts of the research on both environments provide good opportunities of drawing overlapping conclusions from the two research projects. Although standardization of the cooperation between journalists and PR professionals is very difficult and its description is limited by a number of variables and differentiating factors, comparing both studies makes it possible to draw conclusions about some changes or elements that have remained unchanged in relations PR managers - journalists in Poland over the last 11 years.

Open access
The Use of the Educational Function of Media in Foreign Language Teaching

Abstract

The use of mass communication in the field of foreign language teaching is not a new phenomenon, because traditional media have been in use in this area for a few decades. Nowadays, however, several tendencies confirming the scale of this phenomenon can be observed. Mass media, and new media in particular, are used both in the process of self-education and as an important tool used by foreign language teachers. Technological progress, the communication revolution, the spread of the Internet, and the development of new media and mobile technologies offer modern and more effective methods of language education. This article reviews the conditions relating to the relationship between mass media and language learning, taking into account the possibility of using one of the key functions of mass communication, namely its educational function. The authors, using literature analysis, defined and analyzed the causes of specific symbiosis between media tools and technologies as well as the methodology used in the field of foreign language teaching.

Open access
Social networking sites in a customer communication based on author’s own research

Abstract

A role of social media in a communication process with a contemporary customer is systematically increasing, which is reflected in a size of marketing budgets allocated to this objective. Hence, people have always shared their opinions, remarks, and feelings, and social networking sites are perfect space for that purpose. Brands, which will understand the social media essence and lead a narration with their customers in a creative way, have an opportunity to last longer in their awareness. However, it is worth to consider what the customers expect and what they are inspired by which makes them active in social networking services.

Open access
Use of New Media by Turkish Fans in Sport Communication: Facebook and Twitter

Use of New Media by Turkish Fans in Sport Communication: Facebook and Twitter

This research examines the use of Facebook and Twitter, two social networks, for sportive reasons in Turkey.

To this end, the literature was surveyed and a 5 Likert type data collection tool consisting of 21 questions was developed by the researcher based on the expert views. The sample of the research included 460 sport fans who are college students at Abant İzzet Baysal University and Sakarya University.

It was found in the research that 91.7% of the participants had a profile on Facebook and 13.3% had a profile on Twitter. The rate of opening an account on Twitter, which still has no version in Turkish language, was low. It was found that the fans mostly followed the official site of their favorite team on Facebook, got informed about the sports activities through Facebook and learned news, which they did not hear from other sources. It was also ascertained that male fans used social networks for sportive reasons more than female fans did (p<.05). It is possible to state that social networks such as Facebook and Twitter have become a rapidly-developing alternative medium in sports against traditional media such as newspaper and television.

Open access