In the era of innovation revolution it is reasonable to conduct a rational innovation policy at the national, regional and enterprise level. Innovations have become an essential factor of the development of enterprises, increasing their competitiveness, improving their market position, increasing their economic efficiency etc. Assumptions of this policy should be based on a precise diagnosis of the existing situation in the field of innovation activity. In this article the attempt of this diagnosis was taken by seeking answers on the following questions: 1) Did companies operating in the Member States of the European Union conduct rational policy in range of innovation activity? 2) Did implemented innovations contribute to obtain the specified turnover? 3) What part of the obtained turnover did enterprises invest in innovation activities? To answer on these questions the method of statistical-comparative analysis of empirical researches was used. These researches were conducted by TNS Political & Social in the 28 Member States of the European Union, Switzerland and the United States in February 2016 on a group 14117 enterprises on EU business innovation terms.