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Open access

Christa Lykke Christensen


The media are, for many older people, one of the most important sources of information about health. In this article, I examine older people’s experiences and use of media to acquire knowledge about health issues relating to their own life. Key questions concern how media influence older people’s perceptions of health and to what extent they trust the media in relation to health issues. The study demonstrates that the media do not have a uniform influence among older people. For some, the media function as a guide to maintaining and experimenting with an active lifestyle in late life; for others, the media are met with a skeptical attitude as they are not trusted as a source of reliable and unequivocal information on health issues. The study is based on a qualitative interview study with men and women between 65 and 86 years.

Open access

Successful Images of Successful Ageing?

Representations of Vigorous Elderly People in a Swedish Educational Television Programme

Kristina Wallander


The dominant discourse concerning older people used to be one of decline and loss. Lately, however, representations of old age have tended to be more diverse and two paradigms have been introduced - one framing enfeeblement and one framing new, positive roles for older people, conceptualized as successful ageing. The present article demonstrates how representations of vigorous elderly people are construed in the programme VeteranTV, produced by UR, Swedish educational television. Part of the aim of VeteranTV was to enhance the image of life after 65 in an anti-ageist spirit. The article discusses the images of vigorous elderly people with respect to their emphasis on sameness or difference, their age-coding, the discourses and subject positions emphasized in them, and not least, their possible ageism.