Cultural heritage of the European civilization constitutes cultural and spiritual property of the ancestors, as well as current generations of the Varna city. It represents both material and non-material value, defines the European culture. It includes all the environmental consequences arising from the interaction between the man and the surroundings over the course of history. Assessment of tourist potential of Varna performed on 9-14th September, 2014, by the members of the “European Traveler” scientific circle, students of tourist and recreation, as well as heritage and culture tourism at Kazimierz Wielki University in Bydgoszcz, made it possible to identify the main points of tourist recognizability in relation to the city and region. The staid points are predominantly based on the unique cultural assets of the city and the region - in large measure related to the origins of the European civilization - as well as current cultural events organized in the city.