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Zygmunt Kruczek

Abstract

Tourism attractions are an important segment of the tourism market; they play an immense role in shaping the geography of the tourism movement. In spite of that studies devoted to tourism attractions are undertaken relatively rarely. In the present article, the author presents the results of research devoted to attendance at various types of tourism attraction in Poland, along with an attempt to identify the factors determining their popularity which is measured by the number of visitors. Among others, the author distinguishes the so-called flagship attractions which are of importance for the identity and general image of individual regions.

Open access

Zygmunt Kruczek and Agnieszka Nowak

Abstract

The article presents issues of tourism development in Oświęcim – a town that remains in the shadow of the former genocide site of Auschwitz-Birkenau Concentration Camp. The authors’ aim is to present the results of research on the image of the town, as well as activities leading to a change of the unfavourable image of Oświęcim: “a town overshadowed by a museum”. They are included in “The Strategy for Tourism Development in Oświęcim, 2018-2030”, developed with the support of the authors of this article. The paper also presents an analysis of tourism development and tourist assets with respect to using them to create a supplementary offer for tourists visiting the Auschwitz-Birkenau Memorial and Museum.