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  • Author: Zuzana Juríčková x
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Abstract

The aim of the paper is to determine the development trends in motivation factors. In the first part, the authors analyse apparent differences in the use of motivation factors by business managers. Then, the authors try to determine the role and influence of independent variables, namely leadership style, corporate culture and corporate communication on employee motivation.

Abstract

Business practice requires creativity to be considered an important part of management because innovation is the result of it. The aim of the paper is to find out how is the creativity of employees supported in food enterprises in Slovakia. After evaluating the information obtained from structured interview and questionnaire based on the 5-degree Likert scale, there were used one way ANOVA Kruskal-Wallis test as well as Cronbach alpha and Spearman’s correlation tests. The survey also highlighted the significant innovation potential of food enterprises in Slovakia. Innovation and creativity development activities can be stimulated through the use of various techniques, with some having a specific effect on a subset of innovation types and others being applicable to a wide variety of innovations.