Social and economic sustainability of countries globally largely depend on how well educational structures are capable of empowering future generations with skills and competencies to become autonomous and active citizens. Such competency is future planning, which is vital in the identity formation of youth in their developmental phase of emerging adulthood. The article below attempts to elaborate a predictive model of future orientation based on current and future norms, future interest and concern. The model was tested on a sample population of business school students (N=217) in their emerging adulthood. Norm acceptance ranking proved to be different for present and future times. Amongst a number of contextual variables shaping the formation of future plans concern has been found to hold the strongest predictive power.