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  • Author: Vivian L. White Baravalle Gilliam x
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The predictors of a positive word-of-mouth experience as an important destination loyalty factor among tourist in the Šumava and South Bohemian Touristic Regions were studied via structural equation modelling. The perception of quality, on-site experience, and the perception of value as the mediators between the motivation to visit and the word-of-mouth experience were studied. The pleasant ‘natural’ environment, the history, the accessibility, and the closeness were found as the pull motivation factors. Social gathering, education, self-reflection, and relaxation were revealed as the push motivation factors. Speaking of the common-place factors, the complexity, the novelty, and the density were all identified as factors of perception of the visited environment. The on-site experience is given by pleasure, arousal, and dominance feelings. The model ‘motivation to visit → quality of environment → on-site experience → perceived value of environment → satisfaction with visit → willingness to recommend the visit’ was found as being appropriate for the collected data.


A basis for the identification of potential tourist development areas was defined as a combined use of the model of area load by visitors, the territorially-located database of tourist attractions, and the perception of their attractiveness by visitors. A distinctive inequality was identified in the area load and the distribution of tourist attractions. The areas of development were determined on the basis of a difference between the relative attendance and the relative attractiveness of the partial territorial units of a regular hexagonal network, sized approximately 3 km2, with a concurrent requirement of above-average total attractiveness