In the article the method of analysis of financial potential using taxonomy method has been developed as well as it has been tested on the basis of empirical data of Ukrainian forestry enterprises. The application of such a method made it possible to construct a rating assessment of a complex and multifactorial economic object – the financial potential, using algorithms of systematization to multidimensional quantities. The authors present the stages of application of analytical procedures for assessing the dynamics of taxonomic indicators of financial potential as well as for constructing the rating of the suggested business entities. An innovative model of financial potential of forestry enterprises is proposed, which will allow to identify the complex of properties of an object as a basis for forming a set of analytical procedures for assessing its state. The obtained results of the analysis can serve as the basis for constructing a management strategy to optimize the financial potential of the enterprise.