The last election in the Slovak and Czech Republic was special. It not only took place before the official electoral period (pre-elections), but new political parties were “again” successful. The article focuses not only on both elections in the last two years in a comparative perspective, but it analyses the opportunity structure of success as well, including types of new political parties (according to Lucardie). The article seeks to answer the question: why are new political parties electorally successful, able to break into parliament and even become part of a coalition government? We assume that the emergence and success of new political parties in both countries relied on the ability to promote “old” ideas in a new fashion, colloquially referred to as “new suits” or “old” ideological flows in new breeze.
The recent parliamentary elections which took place in The Slovak Republic in March 2016 opened for many national and international commentators the bottled of demons from the past history of Slovakia. For the first time a Far right extremist political party entered into parliament and held seats there. They gained more than some standard political parties and also were not dubbed as the “black” horse of this election. As they were not measured by public opinion. The main purpose of this article is to analyze the fundamental purpose of voters that had elected this political party and on the other hand the main reason that has opened the parliamentary door to such a political entity that was not visible in the previous electoral periods or played any important role in the independence of Slovak republic. Our main assumption will be that which is taken from the media analysis before the parliamentary election and public opinion research. Our main variable from the external environment will be the migration refugee crisis and the rhetoric of political parties acting at national level. We can assume that this was one of the main reason for the entry of this political party within others which were “hidden” or covered by this crisis and were not mediatized in the media.
The migration crisis has not only influenced the societies of Europe, their governments, and decisions taken by them but also affected the work of media. As soon as the migration crisis began to escalate in Europe, the old continent has continuously tried to cope with the influx of refugees from the war-threatened Middle East; not only individual statements of politicians and influential individuals but also communication flows themselves, which have created content and expanded context within networks, have become the center of interest. We can assume that in the previous months (especially in the case of the Slovak Republic), political and media discourses influenced societal and individual opinions and attitudes toward the migration crisis. The main aim of this article is to compare the various contents in the Slovak printed media in the context of the migration crisis. The dominant focus will be on analyzing media messages in the analyzed period in the context of creating political (media-based and electoral) discourse on the refugee crisis. We assume that over time, the main political discourse changed, and that the rhetoric of the main political actors also changed over time. The reason for this shift was the national election in March 2016.