Subject and purpose of work: The purpose of the study was to identify the marketing system of cocoa (Theobroma cacao L.) traditionally used by producers in the provinces of Utcubamba and Bagua in the Amazonas region in Peru.
Materials and methods: The study was conducted by means of the diagnostic survey method, using direct interviews with a specified population that consisted of 90 producers out of a total of 1239 affiliates grouped in 3 agricultural organizations. The study was developed in 2017.
Results: The cocoa marketing system in the Amazonas region is related to the traditionally used forms and methods of production as well as to the agents involved in it.
Conclusions: The cocoa marketing system identified in the provinces under study is a free market governed by laws of supply and demand with the sale of the product to intermediaries mainly in its fresh state and as raw material.