This article considers the modern methods and approaches to design the company’s distribution network. The authors point out the relevance of this problem for the modern trading and manufacturing companies, give examples of the strategic goal setting of the company in the logistics network reorganization, and the benchmarks of possible economic effects of its conduction. The work reviews the scientific articles of contemporary American, European and Russian authors devoted to the approaches, concerning the implementation of projects for designing a distribution network, methods and models for its optimization. The article concludes that there is no single “language” and an approach to design the logistics networks, with a proper level of detail that takes into account the strategic features and industry specificity of the certain company. The authors propose an algorithm for designing a rational distribution network.
The Russian market of logistics services suffered substantial losses during recent economic recession. Decrease in import from the EU and the USA, reduction of consumer spending within the country, increased borrowing costs led to sharp reduction in the growth rate of the investigated market value. Shortage of the modern infrastructure, fragmentation and imbalance of the Russian logistics market have contributed badly. This article focuses on identification of the promising strategic development directions for logistics service providers operating on the Russian market. On the basis of literature survey, the authors derive attractive client groups for 3PL operators, priority regions for geographical expansion as well as high-demand logistics and related services. The results of this survey could help logistics agents to define or clarify their market positioning and serve as a basis for further study of specific features in logistics outsourcing development in Russia.