This paper presents the process of designing Research and Development actions for innovative technology of highly efficient manufacturing of Spunlace non-woven fabric with the use of the designed demonstrative technological line. Both the designing of the technological line and the research are response to the market needs of the personal care products manufacturers in Poland and in the world. Clients’ expectations concerning this matter deal with increasing the production volume as well as providing better quality of the products. Due to limited (and fully exploited) production capacities and already-known technical problems in the enterprise where the research has been carried out, the authors designed a concept of innovative controlling of the technological line gradually increasing its efficiency. In order to do so, the authors proposed research based on designing the technological line mathematical model, creating its prototype and testing its operational capacities, saving the data in the database and then the use of this empirical data to the technological line parametrisation depending on the properties and destination of the manufactured products.