Jacek Jaworski, Katarzyna Sokołowska and Tomasz Kondraszuk
Purposes: The main goal of the paper is to determine the significance of selected sources of strategic information, used by Polish farmers in decision making. In addition, an attempt was made to determine the factors impacting the evaluation of those sources among the traits of the farmer and his farm.
Methodology: Data was gathered using the questionnaire method and analysed with standard tools of descriptive statistics.
Findings: The farmers deemed personalised sources of strategic information the most important, especially agricultural advisers, input suppliers and buyers of agricultural products. From among institutional (non-personalised) sources, local government and the chamber of agriculture were significant. Business information agencies and survey companies are the least important sources for farmers. The characteristics of the surroundings of the farm - specifically, its geographic location and the size of settlement where it is located proved to have the widest impact on the evaluation of the sources included in the study. From among the organisational factors, only farm size has a significant impact.
Research limitations/implications: The study was confined to a representative group of farmers in Poland. A closed list of sources of strategic information was used.
Originality/value: The study results contribute to the knowledge on the functioning of Polish agriculture and may also be used in comparative studies, characterising this sector’s diversity within Europe. They can in turn contribute to properly focusing on supporting the policy of balanced agriculture development in the EU.