The objective of the paper is to determine the characteristics and components of the Warsaw image residing in the consciousness of three investigated groups: metropolitans, entrepreneurs and tourists. A public opinion poll indicated that the prevailing features of respondents’ associations with Warsaw were related to the city particularity as the capital of Poland. Metropolitans and entrepreneurs’ conscious imagination of War-saw were observed to be very suggestive, while tourists’ were observed to be weak. The respondents regarded the city of Warsaw as the most attractive in Poland to run a business in and to visit, and as possessing many historical and cultural assets. The research showed that the majority of the investigated metropolitans, entrepreneurs and tourists judged the living conditions in the capital as good or very good.