Some knowledge of the publishers’ strategy is useful for understanding the translation process. Besides literary translators, the publishing industry uses translators whose specialty is hardly known. There is therefore no specific training in this area, yet. This paper presents their work and suggests the introduction of courses in intersemiotic translation. Such courses would help translators specialising in the non literary sector of the publishing industry to deal with the layout of the book, insofar as it bears on the translation process. This paper also hopes to convince the layman to revisit the image of this profession and thus to better appreciate the work of all translators.
This article analyses the translation of pragmatic texts within the publishing industry. It hopes to shed light on an overlooked area of translation that students find disorientating. In this context, the text becomes perfectible raw material. It is further defined by its inscription within a layout which disrupts its linearity; both facts are going to influence the phrasing of the translation. Their author’s status is discussed because it leads to a reassessment of the notion of fidelity. This article ends with advice for inexperienced translators and with an invitation to go beyond the traditional dualities inherited from literary translation to grasp pragmatic translation.