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Sharmila Pudaruth and Dhanishta Busviah

Abstract

This paper has explored a pioneer model for online shopping behavior for natural flowers in Mauritius. Further to the extensive literature review, a survey method was adopted whereby 200 questionnaires were distributed to respondents using a non-probability convenience sampling method. The empirical estimates of the study have depicted that price, trust, reputation of retailers; education and age have an impact towards online shopping behavior for natural flowers, whilst gender and income do not influence customers. Correlation analysis also revealed that perceived ease of use, perceived usefulness, subjective norms, behavioral intention and attitudes impacted on the online shopping behavior for natural flowers. A pioneer conceptual model was also proposed in this paper, whereby, policy makers and practitioners of online business can use the model as a reference to pave the way to encourage online purchases. This research represents a different way of understanding online shopping behavior for natural flowers.

Open access

Sharmila Pudaruth, Thanika Devi Juwaheer and Umme Yusra Koodruth

Abstract

This paper explores the major factors impacting upon the ecological adoption of solar water heaters in Mauritius. The paper applies data reduction technique by using exploratory factor analysis on a sample of 228 respondents and condenses a set of 32 attributes into a list of 8 comprehensible factors impacting upon the sustained adoption of solar water heater in Mauritius. Multiple regression analysis was also conducted to investigate upon the most predictive factor influencing the adoption of solar water heaters in Mauritius. The empirical estimates of the regression analysis have also depicted that the most determining factor pertaining to the ‘government incentives for solar water heaters’ impacts upon the adoption of solar water heaters. These results can be related to sustainable adoption of green energy whereby targeted incentive mechanisms can be formulated with the aim to accelerate and cascade solar energy adoption in emerging economies. A novel conceptual model was also proposed in this paper, whereby, ecological stakeholders in the sustainable arena could use the model as a reference to pave the way to encourage adoption of solar water heating energy. This research represents a different way of understanding ecological customers by developing an expanding on an original scale development for the survey on the ecological adoption of solar water heaters.

Open access

Sharmila Pudaruth, Thanika Devi Juwaheer, Robin Nunkoo and I. Vencatachellum

Abstract

This main purpose of the study is to investigate upon the impact of non-standard work practices on children development, family functioning and employees’ health and safety concerns in a 24/7 Economy. This paper reviews the concept of 24/7 economy and explores the impact of non-standard work practices. A survey instrument is administered to 400 householders of Mauritius and the questionnaires were further processed and analysed with the statistical programme SPSS 20, by using descriptive and inferential analysis. The results of the findings have demonstrated that changes in children development and family functioning and employees’ health and safety concerns highly impact on the householders. The evidence of numerous associations from the present research have shown that 24/7 economy will give rise to pollution. Indeed, children will be affected by lack of parental time and employees might suffer from health issues with the 24/7 culture. The present research fills the significant gaps in the literature review by generating an integrative functioning framework of the 24/7 economy for island economies.