Managerial communication assumes the analyses of the managers’ communicational behaviour, which has as aim fulfilling of tasks and organizational objectives, by working with people. A major objective is: to develop and share the necessary knowledge for growing managerial efficiency - (). As some of the specialists have noticed, (), The management sees communication as tool for achieving the aim, something that is needs to be used in relation with the objectives organization has, taking in consideration the issues related with the analysis of costs and benefits. Various studies have searched to look into this domain within the frames of social responsibility, which does not ignore the responsibility to have respect for the people as well as for the planet. Managers are people which have responsibilities for taking decisions, for the organization as well as for their subsidiaries (). Those people are spending a large part of their time interacting with various types of public, with the structuring of the problems which appear on the various processes, as well as with the establishing of the strategic and main financial decisions and company objectives. The company success assumes the development, motivation and in the very end keeping close well performing employees. It is also necessary that managers are keeping themselves extremely connected to the informational sources in order to be able to react as soon as possible and eventually adjust the objectives and the strategy ().
The new generation, who grew up with social media and the intensive use of information technology, is pouring into the job market, disrupting the corporate culture and leadership models that have been known until now.
If these young experts have unique working methods and a language of their own, they are also at the center of the value creation network. How can a leader cope with these changes and exploit the remarkable potential of this new generation? No Fear builds on the personal experiences of leaders of major international companies and points the way forward for any leader who wants to grow its business and its employees in the digital age.
The digital revolution will pose new challenges to the leaders of the companies. First of all, the proliferation of technological innovations and their rapid diffusion are a major challenge to understand, assimilate and use them wisely. Second, the exponential growth of Internet-based businesses poses a major challenge for those in the old economy that are at risk of a rapid break in their core business.