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  • Author: Pedro Porfírio Coutinho Guimarães x
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Pedro Porfírio Coutinho Guimarães

Abstract

Retail is a dynamic sector and for several decades shopping centres have been the most successful format. Although such shopping centres have been held responsible for the decline of other retail concepts, they are not without problems and some retail precincts are losing their viability, becoming dead malls. Some other shopping centres however are quite resilient. In this study we analyse the different retail resilience strategies used by older shopping centres to overcome their declining trend. For empirical evidence we adopt a case study methodology and fieldwork to investigate the evolution of all old shopping centres in Lisbon, confirming that a general trend of decline is affecting a large majority of those retail precincts. Refining our analysis, we interviewed managers from three shopping centres that remain viable. We conclude that a wide range of strategies can be implemented, all of which enhance the relevance of the shopping centre management structures.