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Jaroslav Kita, Marta Grossmanová and Pavol Kita

The Chosen Dimensions of Governance of Production Enterprises in the Customer-Supplier Relations

Good governance of customer-supplier relations is a precondition of a balanced and permanent development of production enterprises. The aim of the article is to characterize the chosen dimensions, namely the trust and engagement of the customer. It consists of two parts. The first part contains the characteristics of approaches to the issue of governance. The second part identifies a specific way of governance of customers in relation to suppliers.

Open access

Jan Strelinger, Pavol Kita, Jaroslav Kita, Veronika Kitova Mazalanova and Ferdinand Dano

Abstract

Objective: Characterize pedagogical innovation in the context of internationalization of French-language education on the example of international study programme in French language - Sales management at the Faculty of Trade of the University of Economics in Bratislava and testing of its attractiveness from the perspective of the relationship between students and educational institution.

Methodology: Article deals with the analysis of the influence of internationalization of the university education within the study programme Management of sale, as well survey of the opinions of its graduates.

Findings: Pedagogical innovation is not only the tool of the educational policy but also creates conditions of the project European term and excellence in the development of Professional competences of the future managers.

Value Added: International study programme in French language overcomes cultural and disciplinary barriers and contributes to offsetting of the national and international differences.

Recommendations: Introducing of pedagogical innovations is the tool of new approaches, strategies, methods, as well as new content and new organization of education to guarantee employability of students on the home and international markets.

Open access

Kristína Bilková, František Križan, Marcel Horňák, Peter Barlík and Pavol Kita

Abstract

Over the last twenty years or so, researchers’ attention to the issue of food deserts has increased in the geographical literature. Accessibility to large-scale retail units is one of the essential and frequently-used indicators leading to the identification and mapping of food deserts. Numerous accessibility measures of various types are available for this purpose. Euclidean distance and street network distance rank among the most frequently-used approaches, although they may lead to slightly different results. The aim of this paper is to compare various approaches to the accessibility to food stores and to assess the differences in the results gained by these methods. Accessibility was measured for residential block centroids, with applications of various accessibility measures in a GIS environment. The results suggest a strong correspondence between Euclidean distance and a little more accurate street network distance approach, applied in the case of the urban environment of Bratislava-Petržalka, Slovakia.

Open access

František Križan, Kristína Bilková, Josef Kunc, Michala Sládeková Madajová, Milan Zeman, Pavol Kita and Peter Barlík

Abstract

The shopping behaviours of teenagers in shopping centres in Bratislava (Slovakia) is compared to those of seniors in this paper. The analysis focuses on the perception of shopping centres by teenagers and seniors in the context of time (shopping frequency), social (with whom they shop) and financial (amount of money spent) factors. The survey was conducted on random samples of 504 teenagers and 431 seniors. To test the hypotheses, group means were evaluated (Analysis of Variance models). When assessing the spatial aspects of teenagers’ and seniors’ shopping behaviours, a concentric zone approach was used. It can be concluded that Bratislava teenagers are not as sensitive consumers as seniors in the context of the variables assessed in the survey. Teenagers perceive shopping centres as a normal part of their consumption behaviours. Seniors perceive the shopping centres less positively and they spent a shorter time there. Also, in the case of seniors, the frequency of their visits to shopping centres increased in the context of their positive perceptions.