This article considers the modern methods and approaches to design the company’s distribution network. The authors point out the relevance of this problem for the modern trading and manufacturing companies, give examples of the strategic goal setting of the company in the logistics network reorganization, and the benchmarks of possible economic effects of its conduction. The work reviews the scientific articles of contemporary American, European and Russian authors devoted to the approaches, concerning the implementation of projects for designing a distribution network, methods and models for its optimization. The article concludes that there is no single “language” and an approach to design the logistics networks, with a proper level of detail that takes into account the strategic features and industry specificity of the certain company. The authors propose an algorithm for designing a rational distribution network.