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  • Author: Orly Carvache-Franco x
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Segmentation of Ecotourism Demand in a National Recreation Area: The Samanes Park Case, Ecuador

Abstract

In the city of Guayaquil of Ecuador is located the Samanes National Recreation Area. This protected area is very visited for its diverse ecotourism activities that are carried out in this site. The empirical work was developed in situ, using a questionnaire and applying the Factorial Analysis as multivariate techniques tries to identify the different segments of the demand. The results show that there are three clusters of visitors: the first group is made up of “multiple motivational tourists”, with high motivation in all variables such as enjoying the environment and pure air, playing sports and enjoying public recreation spaces. The second group is made up of “indifferent tourists”, who present average scores on the motivational variables, as enjoying the environment and pure air, enjoying the public recreational spaces and performing sports. The third group is the largest and are known as the “Ecoturists”, who have high motivations in variables such as enjoying the environment and pure air, enjoy the public recreation spaces, sports and activities in nature and low motivations in the other variables. Carrying out segmentation studies in ecotourism in a recreation area, contributes with important information so that the public institutions in charge of the administration of these protected areas and the providers involved could supply products according to each segment of the demand.

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Community’s Perception of a Protected Area on the Impact of Tourism: The Santay Island Case of Ecuador

Abstract

Carrying out studies on the impact of the development of tourism in a community allows to have information about the positive or negative perception in the economic, sociocultural and environmental aspects that are part of their environment. The present empirical research was developed in situ on the Santay Island Ramsar site and protected area located in Guayaquil, Ecuador. Using a questionnaire, the perception of the Community in the face of tourism development was analysed, evidencing that the positive aspects most valued by the commune were “The inhabitants of the island feel more pride for belonging to it” (sociocultural aspect), “Improvement of access roads to the Island” (environmental aspect), “Improvement of quality of life “(sociocultural aspect),” Improves the quality of service in restaurants, shops and cabins in the area “(sociocultural aspect) and” Contribution to improve the standard of living “(economic aspect). The benefits derived from tourism development (positive aspects) outnumber and score the costs (negative aspects), so the community is in favour of tourism development. The general satisfaction of the commune with the tourism development in Isla Santay is considered a high. The variables that show a significant and positive correlation in community satisfaction with tourism development are the “Improvement of investments, more development and more infrastructure”.

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The Key Factors in Social Innovation Projects

Abstract

This article presents a review of the specialized literature on the critical factors for the planning and administration of social innovation projects and the main barriers or obstacles that these projects face. Social innovation is currently disseminated in Latin America as a solution to the social problems that exist in the region, so it is important to identify the key factors that must be considered in the planning and administration of these projects to guarantee their success. However, in spite of its importance, specialized literature identifying these barriers is still scarce. The methodology used is a qualitative approach of selecting, reviewing and analyzing scientific articles or papers from indexed journals. This article can be useful to people, organizations and institutions involved in the planning and administration of social innovation projects.

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