This qualitative study is aimed at elucidating conceptual metaphors associated with renewable energy sources (further referred to as ‘renewables’) in Ukrainian prime ministers’ (PMs) political discourse. The material derives from a corpus of Ukrainian PMs’ political texts on renewables in Ukraine within the timeframe 2005-2014. The corpus is examined for the presence of conceptual metaphors pertaining to the topic of renewables. Data analysis indicates that from 2005 to 2013 conceptual metaphors involving renewables are embedded in the issues of Ukraine’s adherence to the Kyoto Protocol, the EU directives on renewables, the monetary value of renewables and the role of renewables in Ukraine’s energy security, thus instantiating the conceptual metaphors Renewables as Ukraine’s European Choice, Renewables as a Path to the EU, Renewables as Money and Renewables as Independence respectively. However, the novel metaphor Renewables as Survival is identified in PM Yatsenjuk’s political discourse in 2014. This metaphor is embedded in the context of another conceptual metaphor, Gas as a Weapon, which is present in political discourse involving Russian natural gas export to third countries. Data analysis indicates that the conceptual metaphors Renewables as Survival and Renewables as Independence are in a polyphonic relationship of synergy and contrast with Gas as a Weapon.
This article presents a qualitative study aimed at investigating the framing of political discourse associated with the EU visa liberalization with Ukraine. This study seeks to address the framing of the EU visa liberalization process in Ukrainian political discourse published online by several leading high-quality Internet news resources, e.g. 112ua, Censor.Net, or UNIAN. The corpus of the study is comprised of 34 articles that have been analysed from the vantage point of framing methodology developed by Entman (2004) and Dahl (2015). The results of the qualitative investigation reveal that Ukrainian political discourse associated with the EU visa liberalization with Ukraine is framed by means of such frames as the Building, the Divorce, the European Integration, the Game, the Home, the Hostage, and the Journey. These findings are further presented and discussed in the article.
This article involves a qualitative framing analysis of climate change discourse by Statoil, a Norwegian-based energy corporation, which is considered to be a major actor in the Norwegian fossil fuels market. The corpus of the present framing analysis consists of Statoil’s annual sustainability reports from 2001 until 2015 available online at the official Statoil website www.statoil.com. The framing analysis is based upon the methodological approach to framing described by Dahl (2015). The specific research aim of the present investigation is twofold: i) to identify Statoil’s framing of climate change discourse and ii) to compare how the framing changed diachronically from the time of the first sustainability report published in 2001 until the 2015 Sustainability Report. The results of the framing analysis indicate that Statoil’s climate change discourse in 2001-2015 is framed by a number of qualitatively different frames that are unequally distributed in diachrony, e.g. “Anthropogenic Cause”, “Battle”, “Corporate Responsibility”, “Emissions Reduction” etc. These frames are further presented and discussed in the article.