Environmental sustainability of immigrant-owned small and medium enterprises (SMEs) is important to a country’s long-term sustainable development. The study investigated the environmental sustainability practices (ESP) of immigrant-owned SMEs. In addition, the study examined the effect of demographic factors (age, gender and level of education) on ESP. The study also investigated the relationship between ESP and financial performance of SMEs. Data was collected from one hundred and eighty two immigrant small business owners. The survey method (self-administered questionnaire) was used for data collection. The participants in the study were conveniently sampled. Descriptive statistics, T-test, Pearson correlation and regression analysis were used for data analysis. The results indicated that immigrant-owned SMEs are engaged in recycling, energy efficiency and reduction of waste and pollution. Their involvement in environmentally friendly products and environmental management policy is limited. Females exhibit higher levels of recycling, waste reduction energy efficiency and reduction of pollution. Age and level of education positively affect environmental sustainability practices. Waste reduction, energy efficiency and reduction of pollution have significant positive relationships with financial performance. Recommendations to improve EPS are suggested.
The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and environmental and social performance in the context of firms in the hospitality industry. Sustainable performance measurement focuses not only on financial but also on social and environmental performance. The study used the quantitative research design, and the cross-sectional survey method was used for data collection from 192 respondents. Descriptive statistics, Pearson correlation, and regression analysis were used for data analysis. Cronbach’s alpha was used as a measure of reliability. The results indicated a significant positive relationship between GMO and environmental and social performance of hospitality firms. The findings of the study suggest that GMO is a firm-level strategic resource that can improve the sustainable performance of firms in the hospitality sector. Theoretically, the study linked GMO to environmental and social performance of firms. Empirically, the study adds to the literature on the effect of GMO on sustainable performance. Practically, the study suggested recommendations that can improve the adoption of GMO by firms. These include green design, green positioning, green supply chain, and green strategy.