Corporate social responsibility is an expected behaviour in Western countries, but the approach still does not have a clear interpretation in Hungary. As a result of the increasing prestige of the CSR approach, socially responsible thinking and action also are expected from the companies operating in Hungary. Company executives carry out CSR activities in many cases – but not consciously. The objective of this research therefore was the development of a guidance and evaluation criteria that can support managers in responsible decision-making and applying the CSR approach to a strategic level. On the other hand, this management tool allows the measurement of CSR excellence in companies; therefore, they become comparable in their CSR performance, which offers opportunities for further research. The study presents the development of CSR EMAT and the results achieved through the measurements.
Zoltán Birkner, Tivadar Máhr and Nora Rodek Berkes
Innovation process research is changing. In addition to the former territorial approach (examining countries or regions), the description of innovation cooperation in local areas is becoming more and more accepted. Instead of the innovation ability of the traditional large enterprises, research has begun to study the role of small and medium-sized enterprises, non-governmental organizations, local governments, and educational institutions (especially universities), which foreshadows the development of a new innovation system. In 2015, we conducted a study focusing on the civil and corporate relations of a major university. We tried to determine the new directions based on the economic and social cooperation as well as to search for the practical implementation of the theoretical helixes in these interactions. We came to the conclusion that universities not only are determinative according to the triple helix model but also have a prominent role in the creation of new innovation ecosystems, particularly in a well-defined geographical area.
Zoltán Birkner, Tivadar Máhr, Erzsébet Péter and Nora Rodek Berkes
Globalisation “takes” its victims, which the authors believe means that the future of small- and medium-sized towns has become uncertain in Europe. The role of centres is continuously increasing, and most researchers prefer to analyse the competitiveness and innovativeness of metropolitan areas. In this study, we characterise the small- and medium-sized towns in the central–eastern European region as well as explore their possible development path. The authors are convinced that one way for these towns to survive is through strengthening of innovation abilities, which means increasing the innovation performances of economic stakeholders and new forms of interaction among other institutions in order to handle social problems. The theoretical starting point is the interpretation and presentation of the micropolitan (without big towns) regions as well as understanding the concept of technological and social innovation. As the result of the research, the innovation measurements carried out in some of the settlements will be represented. These experiences can help the small- and medium-sized towns keep up with global competition and cancel migration and erosion of intellectual potential.