The region of Homolje in Eastern Serbia represents an area rich with numerous geological and geomorphological features, especially karst formations which are excellent representatives of this area’s geodiversity. However, the geotourism potential of these geosites still remains fully unrevealed. In this paper we analyzed the most representative ones based mainly on their aesthetic value as well as their geotourism potential. The aim of this paper is to emphasize the geotourism potential of Homolje and to determine its strengths, weaknesses, opportunities and threats as well as interactions between them when it comes to tourism development. The results of the SWOT and TOWS analysis indicate that Homolje as a tourist destination possesses immense geotourism potential but is still in the exploration phase according to the Butler tourist cycle of destination evolution. Research results also identify four different strategies which can be applied as solutions for current problems and for further tourism development.