Today’s society faces major challenges in meeting future global food demands and solving biodiversity loss, and it quickly needs to find ways in addressing these issues. The places to look for solutions come from the economic sectors that employ the most powerful pressure on these issues such as agriculture. Apiculture, as a branch of agriculture is being more and more recognized as sustaining human life and contributing to sustainability. However, the sector records a progressive decline of honey bees. Therefore, a rapid restructuring needs to take place in agricultural markets, in general, as well as in apiary agribusinesses. Although important, technological progress is insufficient in providing the necessary changes to achieve long-term economic, social and environmental sustainability, which should be considered both within and between generations. Consequently, sustainable business models encourage sustainable development through a triple bottom line approach and provide an analytical tool for firms into assessing the different aspects that are combined in order to create value. Since literature has paid little attention to the sustainable development in the apiary agribusiness, the present paper aims to link the two using a business model perspective and bring arguments in favor of moving to a sustainable business model.
We live in a world characterised by speed owing mainly to technology. Everything happens at a faster pace, from the way production and consumption takes place to the way the environment is degrading. Henceforth, sustainable development appeared in response to these consequences. However, considering that we are discussing the topic of sustainable development for over three decades now, it is probably time to bring it forward in another way and try to better understand it through opposing perspectives. Therefore, the present paper explores differing views on the discussed topic, and analyses sustainable development in relation to other similar terms, trying to provide a clear meaning of the concept. More, it looks to provide a own interpretation of sustainable development, and intends to bring forward some of the most popular and disputing models surrounding it.