The article explores the relevance of today’s museums for modern people. It seeks the re-evaluation or the confirmation of the role of museums in today’s world and it defines the museum as a public service. This logical re-thinking of the existing perception of museums is applied in practice during the preparation of new and innovative projects. New projects are perceived as providing a new chance to ask questions about general topics, and the significance of the institution is demonstrated by its specific undertakings. The preparation of the natural science exhibition is used for demonstrating how partners are involved, while with project preparation the emphasis is mainly placed on sustainability, professional management, partnership and participation.
This paper deals with museums as a key part of cultural and creative industries and their role in social and economic development. Taking into account the role of museums in the past and the current trends, their contribution is considered to be crucial. Cultural and creative industries are an intersection of art, technology, cultural heritage, innovation, creativity and mental and manual labour. The purpose of this paper is to reflect links between museums, creativity, innovation and culture in the changing economy.