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  • Author: Miruna Florina Lungu x
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Abstract

As we are living in a world governed by technology, the society becomes step by step more digitalized. The IT sector is now rooted both in our personal and professional lives, removing physical boundaries. Given these facts, the aim of this paper is to present an analysis of how strategic agility works hand in hand within the IT industry. Strategic agility represents a trigger for growth in this industry, contributing to its expansion and strategic business direction as part of the business environment. Thus, the objectives of the current paper are three-folded, namely: (1) what does strategic agility stands for in the IT industry; (2) how strategic agility is achieved within IT sector (3) which business areas of IT companies are impacted by strategic agility. In the journey of covering all these points, we will use mixed research methodology. The qualitative research contributes to a deeper understanding of the role strategic agility plays in the IT business. This section of the paper screens the targeted concepts of the research, acknowledging the challenges and opportunities triggered by strategic agility. The quantitative research method represented by a survey highlights through primary collected data a real case analysis of the IT industry. Various stakeholders operating in this industry bring their input to the development of this scientific paper, their opinion being sketched with the support of structured set of opened and closed questions. The findings of this research are collected and analyzed to mirror the significance of strategic agility as part of the IT industry. The paper aims to cover all the listed objectives, raising awareness of how technology is a vital strategic pillar of the business environment. Such results enhance our capacity of future value creation, enabling new opportunities for growth and innovation.

Abstract

As we are part of a dynamic world oriented towards change and flexibility, the society becomes more eager to be connected and updated to the latest news. Within this context, the purpose of the current paper is to focus on the tactics the companies use in order to achieve strategic agility in the telecom industry. The study aims to seek and analyzes which are the reasons which support the telecom industry to remain innovative and competitive on the market Therefore in order to align to the exponential trend of the market for innovation, we should have an overview picture of internal capabilities of the organization like human resource, technological advances or innovation. Further on, the literature review strengthens the significance companies place on decisions which keep alive their sustainability. Many studies claim that in order to deliver top results, an organization must be aware and fully exploit its major drivers of success. The paper will bridge the literature review with a realcase analysis. We will use a survey based on a sample of companies operating with the telecom market which will be shared at different levels of the business from stakeholders to top management. The results are meant to lead to a set of findings which influence the companies in being agile on the market. The outcome might serve as a reference point for the ones interested to set up a company within this industry or who are conducting research on this subject.

Abstract

The dynamics of the business environment indicate that companies should become more flexible and value oriented. The competition within the IT sector leads to increased uncertainty for the players and a higher focus on the strategic direction of the company. Hence, many studies point out the significance of strategic agility as a tool of increasing company performance and achieving improved results. The paper highlights how the performance of IT companies is impacted by various factors. The main driver for company performance is strategic agility mixed with absorptive capacity. For a better understanding, the paper will analyze knowledge acquisition, knowledge assimilation, transformation and knowledge exploitation. These four dimensions represent the layers of absorptive capacity. Using as framework a survey developed based on the literature, there will be performed an analysis of the input received. The responses have been captured from stakeholders of the IT industry, who are employees of IT organizations with operations in Romania. For an enhanced output, there will be applied a regression analysis. This will contribute to the identification of factors determining company performance in the IT industry. The results of the regression analysis will demonstrate that strategic agility, knowledge acquisition and transformation have the highest impact on company performance. As only three out of the five tested dimensions are validated, further research can be grounded on understanding why knowledge assimilation and knowledge exploitation have not been confirmed as factors impacting company performance.