Theoretical research has modelled the existence of so-called advertising-circulation spirals of newspapers. The present article examines the existence and shape of the growth functions of circulation for leading regional newspapers in Finland, and assesses their effects on their competitors. The article also provides results on the household coverage of the regionally leading newspapers. Our results enable us to draw conclusions concerning the level of convergence of the market shares of the larger newspapers, and the possibilities of the minority newspapers to survive. The findings relate directly to the assessment of competition in the market of newspaper publishing, as economic analysis has already shown that difference in size between the two largest firms may define the scope for dominance. Consequently, the results may have implications for assessments of the relevant market and the state of the competition, and claims concerning dominance in newspaper markets
In the Nordic countries, local and regional newspapers have functioned as keystone media. This article examines the emergence of hyperlocal initiatives as part of evolving local media ecosystems in Finland, analysing the extent and characteristics of hyperlocal media, and how they relate to wider changes in the Finnish media ecosystem. The data gathered on hyperlocal initiatives include a semi-structured survey by phone and online. The research conducted shows that the field is diverse. Rather than considering hyperlocal media in the context of typical publication forms, these newcomers can be best described according to a set of dimensions. Furthermore, the results indicate rather a strong desire to engage people in community building. The emergence of hyperlocal publications means adding a new layer to the Finnish media ecosystem. This development also provides the grounds for further study of the possible emergence of a new media era in Finland.