Electric cars represent a promising energy-and carbon-efficient alternative to internal combustion engine cars. However, as mobility behaviour is highly habitual, convincing people to switch from conventional cars to electric is challenging. In the following research, which was carried out in the past years in Slovenia, an attempt was made to determine what influences people’s buying habits and what would motivate them to buy an electric car. It appeared that the most relevant factor for not purchasing electric cars is, firstly, its overall too high price, and, secondly, short driving ranges. Different studies, as well as the results of the following research have revealed that there is no single measure which would dramatically increase the demand for electric cars. The solution is to combine different measures or strategies like Top – Down and Bottom – Up, where both the government and car industry should come across.
Matevž Obrecht, Matjaž Knez, Andrej Lisec, Aleksandra Wrzalik and Rebeka Kovačič Lukman
In 2015 the Agenda 2030 was introduced, framed of 17 sustainable development goals (SDG) with 169 targets, which were adopted by the United Nations Member States and should bring prosperity and growth to the global society. In this paper a focus is given to the SDG 12 Sustainable consumption and production from the e-mobility perspective. SDG 12 aims to ensure sustainable consumption and production (SCP) patterns – it is about promoting resource and energy efficiency, sustainable infrastructure, and providing access to basic services, green and decent jobs, and a better quality of life for all. Many stakeholders from public and private sector are investing a lot of effort to identify consumer behaviour for future improvements in development of their green products and strategies Because sustainable mobility and consequently low emission vehicles (LEV) are closely related with sustainable consumption within the personal mobility this paper focuses on consumer segmentation of potential LEV buyers and their willingness to buy LEV. Results have revealed that the segment of potential alternative fuel vehicles buyers is much larger than we initially anticipated. Such vehicles are, surprisingly, also more attractive for the older population, according to our results.
Matevž Obrecht, Martin Fale, Tariq Muneer and Matjaž Knez
This paper presents the review of policies and their possible effects for promoting the use of electric vehicles. Suggestions on faster implementation of electric vehicles can also be identified within best practices from abroad. Various countries have adopted different policies to promote the use of electric vehicles which include fiscal or other forms of incentives that would persuade people into buying electric vehicles. Possible effects are hard to determine since many variables affect a consumer’s purchasing decisions. That is why identification of policies that have proven to be successful and those that have not achieved projected results and should be improved is necessary. Research has shown that countries with most promising policies for promotion have the biggest share of electric vehicles and invest the most in their promotion (fiscal incentives).