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Tamara Gajić, Mirjana Penić, Aleksandra Vujko and Marko D. Petrović

Abstract

This paper deals with the development of rural areas in Slovenia and Serbia. The article identifies the main characteristics of rural tourism competitiveness in Slovenia and Serbia, analysing the main contributions and making a series of proposals to guide a future research agenda. The aim of the paper is simplified and clarified around one clearly defined objective: point out the competitiveness of rural tourism. The data for this study was collected using Dwyer and Kim’s (2003) Integrated Model of Destination Competitiveness to observe Slovenia’s and Vojvodina’s (Serbia) destination competitiveness. Determinants were assessed using a survey evaluating 24 indicators (demand factors and supporting factors), based upon a Likert Scale.

Open access

Jovana Brankov, Tamara Jojić Glavonjić, Ana Milanović Pešić, Marko D. Petrović and Tatiana N. Tretiakova

Abstract

The research involved a comparison of two case studies dealing with the perceptions of the local population to tourism. The effects and the control of tourism development were analyzed, as well as the availability of information on sustainable tourism and impact on the community in two national parks (NPs) in Serbia. The survey method was applied on a sample of 227 (NP Đerdap) and 210 (NP Tara) respondents. The survey results identified the strong positive perception of the presence of tourists among the two categories of respondents and also certain differences regarding economic benefits of tourism. Research also recognized a poor impact of tourism on the local community in terms of their knowledge and personal involvement. Education and employment in tourism industry were found to be strong factors affecting the residents’ perceptions. Some independent variables significantly predicted the level of local population’s support for tourism in both national parks (tourism impact on job creation, tourism impact on fostering a local culture, etc.). This comparative analysis provides inputs for directing future tourism programmes and devising a development policies adjusted to the needs of the local community.