Scientific research into the use of social media in the activities of nonprofit organisations has focused mainly on the scale of their application and on the analysis of the static elements of the social media profile. The research presented in this article concerns the specific form of nonprofit organisation, namely public benefit organisations (PBOs). The aim of the article is, therefore, to identify the leading function of the content published on Twitter and to determine how this function translates into public engagement. During the research process, the content analysis method was used (a sample of 981 tweets was selected for this purpose). The results indicate that Twitter usage by Polish PBOs is of minor importance. Generally, with the exception of the largest organisations, the Twitter profile was primarily focused on delivering information only and, hence, was used in one-way communication.
The cooperative form of management is an essential part of the social economy. One of the most important elements in supporting social entrepreneurship is the problem of efficiency of different kinds of support. This paper presents an assessment of the effectiveness of social cooperatives in the traditional way, using the concepts and measures typical for-profit enterprises. The main objective of the research was to assess the effectiveness of financial aid, received by social cooperatives. The subject of the study were twenty social cooperatives, created from 2005 to 2010 in one of the Polish region (Warmia and Mazury). The study shows that there is some level of support, that allows to develop Polish social cooperatives.