This approach examines the comparative relationship between persuasion at micro and macro-social level, under the framework of the comparative analysis method. In this sense, after identifying and presenting the concept of persuasion, the similarity of interpretation and persuasion techniques are emphasized. The study first addresses the epistemological and methodological aspect of the social connotations of persuasion. It has as main objectives to ensure the interpretation of the concept, to identify the strategies, to describe the mechanisms by which the persuasion in the public space is reconstructed and to discover the methods of resistance to this type of communication.
The usefulness of studying this type of communication results from the effects it has on the individual and its various inter-human relationships in the macro-social space.
In contemporary and interconnected society, public health risks can expand rapidly, at a great distance from the starting point. Information flows on the same principle, influencing the perception and automatically the actions of the population. The attention of the authorities is directed towards the communication field in order to ensure the access of the population to authorized sources of information and its persuasion in the adoption of prevention measures against Covid virus infection. Infodemic 19-Covid runs daily in parallel with the worst public health crisis of this century. Unregulated platforms have become digital megaphones that infect viral health through misinformation and manipulation, threatening the accuracy of online content. Internationally, the fight against this phenomenon has been implemented by the authorities. Effective communication is the key to possible control and resolution. The appearance of the disruptive, unexpected factor also brings challenges in terms of communication attitude to achieve the proposed objectives. Chaotics communication is the proposal of research as an emergency communication alternative.
The current COVID-19 pandemic has led to a reconfiguration of the social paradigm and has brought about a challenge in terms of social distancing during this critical period. Dynamic and interconnected social networks are prone to the spread of the virus both individually and at the macro-social level. The spread of the disease is controlled by allowing sensitive people to temporarily reduce their social contacts, as an attitude taken due to the presence of the virus in the local neighborhood. The social distancing promoted by governments and public health bodies comes as a method to control the pandemic, in the absence of antiviral drugs or a vaccine. Therefore, the control and management of this network during the pandemic is essential. The paper aims to present and analyze the changes that this measure produces in all sectors of society, globally. Also, it emphasizes the role of the government in implementing the measure and the need for cooperation of the population.
In contemporary society, propaganda has a major impact due to the new technologies in the media (satellite television, the Internet) that ensure the rapid and instant transmission of information, thus expanding the audience. The concept of propaganda acts systematically in support of a doctrine, in order to persuade a large mass of individuals. It is generally associated with a negative action, considered to be reprehensible, and this is the consequence of the attempts that various totalitarian regimes have manifested abusively. Basically, propaganda is a conscious communication act with a political and revolutionary character representing a strategy of social influence. The element of difference is misinformation. Thus, this concept can be one of integration and consolidation of the society or, on the contrary, it can be a factor of agitation.
Social media has become an informational decision-making vector due to the rapid transfer and permanent consumption of messages by the population. In this virtual environment, information changes its qualitative and quantitative form, from real, manipulated to a fabricated form. As information grows, it travels more rapidly, responding to the needs and expectations of individuals, and at the same time there are the dangers of its distortion and intoxication, affecting the perception of the receptors. Fake news is a phenomenon created by social media, in which the communication scheme is vicious, it occurs due to the lack of information of the users. Fake news produces confusion and distraction, leading to fragmented public opinion. At international level, the act of combating this phenomenon was implemented by the authorities on a legislative basis, adopting anti-fake news laws with drastic sanctions, which differ according to the form of government in each state. The first country in the world to introduce an anti-fake news law is Malaysia. And the first European democratic state to initiate two bills against false information is France.