The paper deals with the evaluation of the ecological innovation as a factor for economic development through the correlation and regression analysis. The paper.analysis the.total ecological.innovation index of Slovakia within the.European Union and in relationship to growth GDP of Slovakia. Correlation and. regression analysis. examines the interdependence between.total ecological innovation index and economic growth. GDP is one of the key elements of effective support for eco-innovation.
Packaging has always served a practical function - to hold goods together and protect it when moving toward the customer through distribution channel. Today packaging is also a container for promoting the product and making it easier and safer to use. The sheer importance of packaging functions is still growing and consequently the interest of the company is to access to the packaging more innovative and creative. The paper deals with the innovative approaches to packaging resulting in the creation of packaging with interactive active features in the form of active and intelligent packaging. Using comparative analysis, we monitored the perception of the active packaging functions in comparison to intelligent packaging function among different age categories. We identified the age categories which are most interested in these functions.
The paper deals with the retro-innovation and their importance to corporate social responsibility (CSR). Corporate social responsibility is a process with the aim to encourage a positive impact through activities on the environment, consumers, employees, communities, and all other stakeholders of the public sphere. The accelerated rate of technological and social change influences on the society. The main social problems are symptoms of future shock. Retro-innovation trend is emerging against an accelerating backdrop of “datafication”. New products are designed to connect customers with the past in ways that are nostalgic, interactive and environmental. CSR thanks to the retroinnovation encourages has a positive impact on the all stakeholders and eliminates the future shock.
The paper deals with the evaluation of the perception of packaging innovations in terms of their functions through the Kano model. It focuses on the evaluation of the perception of innovation of all main seven functions of packaging, in particular on handling, protective, informative, economic, environmental, promotional and ecological packaging functions. The results indicate that the target groups interested in the new innovative packaging are mostly in age between 41 to 60 years. These groups have the highest requirements for new packaging. The innovations of handling functions of packaging have the most significant influence on the older generation. However, almost all ages categories positively recognize ecological innovations of packaging.
Intelligent innovation represents any autonomic change with positive impact to the customer. They increase the comfort of the customer and concurrently they represent more effective, more economical, healthier and safer solution. This term is not so usual in Slovakia, however intelligent innovation are present on the market. For that in the article intelligent innovation assessment, we focused on intelligent and active packaging, the occurrence of which we have mostly noticed on the Slovak market. The paper deals with the evaluation of the perception of packaging innovations by using the Kano model. According to research results, intelligent and active packaging influence customers and therefore constitutes a tool of competitiveness in Slovakia. However, considering the specification of their requirements, the degree of impact is very variable and specific to customers of different gender and age.
The research of new active and intelligent features has shown huge potential to optimise the supply chain and enhance consumer consciousness of food utilisation. The paper deals with the evaluation of the perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. It focuses on to analysis the perception of different intelligent packaging features. The results indicate that customers‟ awareness of intelligent packaging is still at a very low level in Slovakia.